MfA said:Anyone who assigns blame on either side to compromise about this is either naive or purposely spreading lies.
Yet most of the Japanese companies and especially the optical engineers who developed the formats lined up behind Blu-Ray.
The top Toshiba guy, Yashida or Yamashida (forget which) rejected overtures from the Sony and Matsushita guys. Yamashida was the guy with the patent for the DVD, which had been lucrative for Toshiba. This is all according to a WSJ article about a year ago, which depicted him as something of an obstinate individual.
When they were supposedly close to an agreement in the spring, Yamashida was the one guy the Toshiba CEO had to try to appease.
There is definitely more than technical considerations going on. It seems like ego and clash of personalities.