koldfuzion1
Newcomer
Interesting news, it's still not clear how this will shake out. I think both are still posturing a bit before they cut a deal--this is a positive sum game here if they cut a deal. One format equals more royalties, it's more of an issue as to how to cut up the pie. I'm sure each party is trying to position itself to get the most income going forward.
The new Sony CEO could probably care less about the tech and the egos of Sony engineers, he just wants to please content providers and max out the bottom line. I believe the Toshiba head is of a similar mind. Thus, I expect some kind of deal in the next week or two to be cut, and I think Blu-Ray will probably prevail to a large degree but hard to tell...should be interesting. Looks like both parties are a little screwed since they must be ready nearly to ramp up production. I think the sticking points must be 1) how to deal with planned product introduction timelines and 2) developing a "unified" format, whatever that ultimately is without undoing expectations re 1). I imagine the gearheads are working 24-7 and drinking a lot of coffee in conference rooms trying to figure something out, and this is where the negotiations have probably been the most contentious. This is a pretty binary issue there, and difficult as hell to just split the baby. The money is the easy part, the production side sounds like a mess. The limited time period release of both formats suggested is indicative of this.
I think they'll get a deal, there is just too much to lose on both sides if there is a format war and consumers refuse to upgrade until the war is over. A confused market would hurts Sony's and Toshiba's bottom lines--and neither of them would get a good return on their respective investments. It's still unclear to me just how they'll get to a resolution. Personally I don't care either way it comes out, I just would hate to see PS3/PCs go blu-ray and movies go the other way, which would be a disaster all around for all involved. I'm just hopeful that by "limited time" they don't mean we'll all be stuck with BDROMs in PS3s in 2006 and later in 2007 the new system is not compatible or only partly compatible with the TBD unified format. But I don't think Sony would be stupid enough to let that happen and leave a key product in the lurch like that. This last gen I bought a dedicated DVD player and a PS2, next time I would like to just buy one system and be done with it (and I'd happlily pay a little more to boot if all goes well, especially since I'd love to make some extra room in my entertainment center since I plan on buying both the 360 and the PS3 (I am currently xboxless)). Anyhoo, having followed this saga for a while, that's just my 2 cents...
The new Sony CEO could probably care less about the tech and the egos of Sony engineers, he just wants to please content providers and max out the bottom line. I believe the Toshiba head is of a similar mind. Thus, I expect some kind of deal in the next week or two to be cut, and I think Blu-Ray will probably prevail to a large degree but hard to tell...should be interesting. Looks like both parties are a little screwed since they must be ready nearly to ramp up production. I think the sticking points must be 1) how to deal with planned product introduction timelines and 2) developing a "unified" format, whatever that ultimately is without undoing expectations re 1). I imagine the gearheads are working 24-7 and drinking a lot of coffee in conference rooms trying to figure something out, and this is where the negotiations have probably been the most contentious. This is a pretty binary issue there, and difficult as hell to just split the baby. The money is the easy part, the production side sounds like a mess. The limited time period release of both formats suggested is indicative of this.
I think they'll get a deal, there is just too much to lose on both sides if there is a format war and consumers refuse to upgrade until the war is over. A confused market would hurts Sony's and Toshiba's bottom lines--and neither of them would get a good return on their respective investments. It's still unclear to me just how they'll get to a resolution. Personally I don't care either way it comes out, I just would hate to see PS3/PCs go blu-ray and movies go the other way, which would be a disaster all around for all involved. I'm just hopeful that by "limited time" they don't mean we'll all be stuck with BDROMs in PS3s in 2006 and later in 2007 the new system is not compatible or only partly compatible with the TBD unified format. But I don't think Sony would be stupid enough to let that happen and leave a key product in the lurch like that. This last gen I bought a dedicated DVD player and a PS2, next time I would like to just buy one system and be done with it (and I'd happlily pay a little more to boot if all goes well, especially since I'd love to make some extra room in my entertainment center since I plan on buying both the 360 and the PS3 (I am currently xboxless)). Anyhoo, having followed this saga for a while, that's just my 2 cents...