The OLED models will be pricy by most people's standards but slightly cheaper than entry-level sets from Sony or LG, which have been the only large-scale suppliers of OLED sets in the United States for a while now. Vizio plans to ship 55- and 65-inch models at $1,300 and $2,000.
Vizio has a much larger market share in the US than LG or Sony (it's third behind Samsung and TCL), so it could become the most popular OLED TV maker if these sets are as successful as its LED lineup. Most reviewers agree that Vizio's LED TVs are neither the cheapest nor the absolute highest quality—but they might be an optimal middle ground for many enthusiasts. Vizio looks to be aiming for a similar strategy with OLED.
These new OLEDs offer similar specs on paper to
LG's 2020 OLEDs: HDMI 2.1 ports, 4K at 120Hz, eARC, FreeSync, and (of course) HDR—most of the new perks you expect to see in flagship TVs in 2020. The Vizio OLED55-H1 and OLED65-H1 will both be available in the US this Fall.