Randell said:
Derek Smart [3000AD said:
] But remember that the 8500 was supposed to be their answer to the GF3 Ti. heh, they [ATI, in case you were wondering) failed.
In performance terms at launch the 8500 may not have been a Gf3 performance killer - but in price & features terms it was, the 8500LE was marginally cheaper than the Gf3Ti200 and the 8500 was way cheaper than the Ti500 (before christmas 2001 ~ £200 v £300). Certainly now in the majority of situations the 8500 outperforms the Gf3 and Ti500 and the LE outperforms the Ti200.
nVidia probably sold more Gf3Ti200's though on brand loyalty and driver rep.
I quite agree.
And your last bit says it all. And right there is the rub. I've said it before and I'll keep saying it until doomsday - no matter how fast the ATI cards get, they're not going to get the level of brand loyalty and driver rep that nVidia has, until they clean up their act.
Sure, nVidia finally has stiff competition in the re-incarnation of ATI, but lessons learned from 3Dfx and all other chip makers comes to the same thing, make one false move and you'd probably get away with it. Keep making several
repetitive false moves and its curtains.
As I've said before, the ATI hardware engineers are, well simply put, rocket scientists. The leap from previous ATI generation cards to the 8xxx series is nothing short of a miracle, really. Especially given the prior generation. With the advent of the 9xxx, (driver problems notwithstanding), they seem hell bent on keeping it that way. From all accounts, the 9xxx series has pretty much solidified this aspect and there's no way they could possibly goof on future hardware generations - even if they had the driver developers do the hardware (ok, I couldn't resist).
Whats going to kill them? The marketplace. No matter how fast the next gen cards are, they have to really do a lot more than they're doing currently, to win gamer confidence and loyalty. And by loyalty, I don't mean those
fair weather freaks who just went out and bough the 9700 because it was the fastest thing in town. I'm talking about loyalty like you find with nVidia and even Matrox. Loyalty no matter if the next card beats your favorite by
this much, will you switch. That kind of loyalty.