ATI is going to include Hardware DRM

PatrickL

Veteran
ATI is one of the hardware companies that will support a range of technologies in future products, according to Godfrey Cheng, Director of the firm's Multimedia Marketing group. "There is no doubt in my mind that there will be more DRM in future All-in-Wonder (AIW) products in the future," he said in a conversation with Tom's Hardware Guide.

According to Cheng, there is no DRM in current AIW cards at this time. As a result, the company had to halt sales of the products when the "broadcast flag" as technology to protect digital television programming from copying was introduced. Sales recently resumed when the US court of Appeals ruled that the FCC didn't have the authority to mandate the flag. Cheng however believes that the broadcast flag will return sooner or later.

from here

More good news :(
 
Digital Rights Management

Think copy protection schemes...which means it will be harder to make copies of media you may (or may not) own.....
 
Digital Rights Management
I hate this acronym. It has little to do with rights and even less to do with management (unless, of course, you are refering to external entities managing your rights).

It should more aptly be called Digital Restriction Mechanism.
 
The only reason ATI stopped sales of AIW is because the US federal commission were trying to force hardware manufacturers to include the Broadcast Flag in hardware *by law*. When the FCC and it's demand for the broadcast flag were shot down, ATI resumed sales.

Like all companies, ATI will only spend money on this new tech when forced to do so by law.
 
Bob said:
Digital Rights Management
I hate this acronym. It has little to do with rights and even less to do with management (unless, of course, you are refering to external entities managing your rights).

It's external entities managing *their* rights to stuff that you think you own.
 
DaveBaumann said:
The question is whether or not people want high-def content on their PC's.

If they never get the broadcast flag off the ground, there will still be hi-def content, because the film and tv companies see it as a way of making more money regardless of DRM.

Content producers said the same thing about DAT, CDs and DVD, but they *still* produced the content (and reaped massive rewards) despite the fact those formats are not copyproof.

Claiming they won't produce hi-def content without DRM is the same smokescreen - companies like Sony want new tech so they can sell you new format DVD players, recorders, TVs, movie DVDs, etc and keep making use of that back catalogue to sell you the same titles over again as people upgrade their collections.
 
Using a company such as Sony as an example is a particularly poor case seeing as they own studios and they are going to be all behind this. However, at present if you don't have DRM then your hardware will just not work with hi-def content as it stands now - plug an HDMI output into a high-def display and without DRM you'll get nothing. If DRM is in the hardware then it can still be disabled should the need arise, but in the meantime you'll actually be able to use you PC with high def displays and hi def content.
 
DaveBaumann said:
The question is whether or not people want high-def content on their PC's.

You know it is not true..

It's just a twist to make people accept their DRM mechanism.
if they could they would put it on low res content also : it's already partially
the case, but for DVDs it was easily defeated (a lack of experience ?). Apple and itune has DRM on their audio file which are no better quality than any old tech CD audio.

High definition AND drm are totally unrelated technologies
and some people just try to associate them in the mind of consumers to make it pass more easily (who would buy a technology that allows you to do "less" things).

Content providers are such a powerfull lobby than today or tomorrow you'll need the greenlight of the "industry" to use your usb key (which may be used to transfer audio files), or why not print your own webpage on your printer (it may contain protected content !), and soon you'll have automatic detection of any "unauthorized protocol" going on the internet (you can download webpages but only from selected sites blah blah). The solution seems to be to criminalize everything so that every consumer becomes a law breaker.
 
High definition AND drm are totally unrelated technologies

At a technical level, of course they are not, but at an implementation level its an unfortunate fact that they are at present. As it stands at the moment supporting DRM in the hardware is an enabler, not a disabler and something that I would presume all of the hardware vendors will be doing at some point.
 
A nice example of this is the Terminator 2 HD WMA version which doesn not play outside of the US, or that region.
Only untill you've proxied yourself to a us proxy server you are able to access the content on the second dvd.
 
digitalwanderer said:
No, the question will be how long will it take for a hack to come out to get around the DRM. :)

Indeed. Even if it's built into the hardware, at some point the data will be sent as a video or audio signal somewhere, which can be intercepted. It may be the end for ripping your CDs and stuff for yourself, but the warez community will continue to release mp3s and divx, that's for sure. There will most likely be black market hardware solutions to disable or circumvent it.
 
digitalwanderer said:
jb said:
Digital Rights Management

Think copy protection schemes...which means it will be harder to make copies of media you may (or may not) own.....
Oh, so it's a BAD THING®....got it.
Well it's bad only if you steal other people's work without compensation, else you wont notice it. Simple as that.

epic

From a post i made a while back:
http://www.beyond3d.com/forum/viewtopic.php?p=535982#535982
epicstruggle said:
read the rest for more:
http://www.anandtech.com/multimedia/showdoc.aspx?i=2321&p=2
The first question that should pop into your head right now is why we would need HDMI on the PC when it physically does the job of DVI – particularly considering how few people actually use DVI instead of analog connections! The answer is, again, copy protection.

http://www.anandtech.com/cpuchipsets/showdoc.aspx?i=2430
All of ATI's roadmaps also talk a lot about HDCP (HD Copy Protection) and CGMS-A (Content Generation Management System for Analog). We have talked about HDCP in the past, and particularly its role on the PC platform.
 
neliz said:
A nice example of this is the Terminator 2 HD WMA version which doesn not play outside of the US, or that region.
Only untill you've proxied yourself to a us proxy server you are able to access the content on the second dvd.
wow, cheater!!! :LOL:
 
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