ANova said:Not much more then it has for the last couple years, plus they've moved to 90nm which means they get more per wafer. Don't kid yourself, they still make a good chunk of money per card sold and yet the prices keep increasing every year. Consider the 9700 Pro (then high end) went for $400, now the high end is $600. That's a $200/33% increase in approximately three years time.
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There are many other price increasing factors you seem to be ignoring. Such as, the 9700 Pro has 128megs, the XT has 512.
Despite that, its still the same MSRP of the 7800GTX, with twice as much ram. If you are going to complain about ATi's price, you should be really upset with NV's.