$180 for the RX470 is still a spectacular value though, considering how close it is to the GTX 970 which was sold at almost twice that price not that many months ago.
The really small performance difference to the RX 480 shows that the P10 chip seems to be ROP/fillrate limited in most situations, even AotS.The only game showing a FPS delta that somehow corresponds to the compute throughput delta is Doom. id Tech 6 is really squeezing every last drop of GFLOP in all GPUs.
But the 970 is 2 years old and we should compare the prices of the 970 after the next gen launched. Overall I would say AMD should be happy that the 970 has many drawbacks and that NV has put it on EoL status.