IIRC TSMC is also building a new 5nm fab in the US
This is so no sense. I'm not going to pay 100 bucks over MSRP for a custom card. If AMD want market share this is not the way.
Sigh.
AIB cards traditionally are divided in
- cards at stock frequencies, at MRSP, with reference or almost reference cooling
- mildly OC custom cards, relatively small premium over reference MRSP
- Highly overclocked custom cards with special cooling solutions, with high premium ($100 and more) over MRSP.
This is valid for both AMD and Nvidia cards.
The cards we saw in the tests are ALL of the third category. But, on AIB sites, you can find also the reference models
https://www.sapphiretech.com/en/consumer/21304-01-20g-radeon-rx-6800-xt-16g-gddr6
https://www.powercolor.com/product?id=1604398054
So if the highly overclocked parts' listed price is at 100-150$ over MRSP is perfectly normal, that also means that AIB parts with standard cooling will have a price at or around MSRP.
The problem here is that there is extremely limited supply, so:
- it is difficult to find anything at MSRP
- if AIB receive a GPU, it's very likey they will try to sell it as top-end OC model, because in this moment they will sell everything they maufacture anyway, and top end model means more margins for the AIB
AMD is restocking every now and then reference cards on their site, but supply is not great and will not last forever either.
Nvidia is not in a much better solution, considering they had two months more.
Only solution for all this is availability (not likely to improve before end of December/next year), and not buying at inflated prices. Also, no market share gains if there are no cards.