Its admirable when Nvidia or AMD helps devs to make games better, thats NOT the issue. Problem starts when one manufacturer pays devs to specifically harm other graphic maker, along with its customers. Just because Nvidia is doing it, do you really want AMD to start doing it too?I as a consumer just want my product run as good as possible and i have to say that on Nvidia's side i am a lot more secure in that case.
Like we joked when AMD was helping Dirt team to get DX11 implemented, if done in Nvidia way, those features would be Radeon only, with Geforce cards locked out.
On a more serious note, I'm glad AMD isnt doing back-stabbing stuff, but they could indeed increase their devs help budget, which was probably an issue before due to lack of funds, AMD was in red for a long time.