To quote Tech Report, go few years back and the memories (including memory controller on GPU) could eat up to 70W, that's nearly 1/3 of total board power for most cards.Don't be deceived: HBM helps decrease memory interface power, but that's a small fraction of overall GPU power. It will shave 30 W from Hawaii's 300 W budget, but 30 W of extra shaders is not sufficient.
If/when HBM power savings translate to GPU's memory controller too, it can be a major advantage.