To be fair, most "professionals" probably didn't expect Sony to sell the PS3 for $499/$599...
Really?
I remember a lot of talk prior to launch that PS3 would launch "expensive" and BOM was rumored to be $700-900. Even Kuta was saying prior to launch that people should be happy to work two jobs to get a ps3.
Well, I'm not sure when these guys found out about the launch prices, but I'm pretty sure most of them knew it would be expensive.
The thing that really is a head scratcher even to this day is: what happened to the price reductions that were supposed to take place "rapidly"?
That was suppose to be the ace in the hole.
PS3 by now should have been under $300 which would have helped them a ton.