london-boy said:OICAspork,
You can't use notions such as "150% of the market" even if the userbases overlap themselves. In the end the total for the next gen market will always be 100%, whether some consumers buy 2 consoles or not.
You can play around with percentages and say that 15% of X360 users also have a Wii, but in the end, if there are 25M X360, 25M Wii and 50M PS3 (to use easy numbers, not because i think that will really be the split), the percentages will always be 25%, 25% and 50%. Even though the 25M Wii users also have another console.
The total consoles sold would be 100M and that's 100%.
You might be able to play around with the percentages, and say that there are actually 75M total users with 100M total consoles sold, but to the markets that doesn't matter, as it's the number of units that count and in the end one guy with 2 consoles becomes effectively "two guys". Know what i mean?
No, because you are still assuming 1 customer per system. If the total market is 75m total users and 100M total consoles were sold, that means that some of the three competitors overlapped. So in this case Sony may have gotten 70% of the market, Wii may have gotten 30% of the market, and 360 may have gotten 30%. The figures are not exclusive, and there can be a greater than 100% sum spefically because of overlap. We are not sayign that there are more than 100% of 75M gamers, just that all together more than 75M systems were sold.
-------------MID-POST EDIT-----------------
Ok, I see what you are saying. So Sony did not capture 70% of all users, but 70% of all systems sold. I see where the confusion lay for me. So I propose that Wii will overlap sales alot more than GC did, and will grow as a result of its relative price point.