Bondrewd
Veteran
Again, this just doesn't work.
NV just cuts prices or vomits a few SKUs anew and bamf, AMD's gone. Been like that since Turing (earlier, really).
What they need is a SoIC chungus targeting $3k SRP.
AMD RDNA4 potential product value
- Thread starter Potato Head
- Start date
NV just cuts prices or vomits a few SKUs anew and bamf, AMD's gone. Been like that since Turing (earlier, really).
What they need is a SoIC chungus targeting $3k SRP.
I don't know but I imagine if AMD has 9070XT widely available right now, with the likes of 5070 Ti and 5080 almost impossible to get, there must be people who need to upgrade now (maybe their old cards died or something) are willing to buy them. They might not even have to be on a discount price.
It does if you price them accordingly from the start. What amd has done instead is price each launch close to nvidia, get low sales and poor reception, then react down the road when the damage is already done and mindshare is against them.
arandomguy
Veteran
That might fine for the first month or so but these product generations run for at least 1 year and more likely 2 with most of the volume occurring over that time.
On this note though I would not be surprised if they do employ this strategy as part of marketing given it seems like they'll have technically been shipping for over a month due to the launch schedule changes (for whatever reason, that can be another debate).
Competing via pricing is not a practical strategy unless you have some form of cost advantage and/or underlying business model to justify lower margins or even a loss (eg. recouping the cost on the backend, loss leader, stronger company finances etc.).
Yes I know consumers want these price wars but from AMD's perspective they what? Maybe get a leg up on 5% (likely less) of their lifetime sales before the competitor/markets adjust?
Holding back the 9070/XT launch might not have been the best move in hindsight. It's been at least 2 months since you could realistically purchase a GeForce other than really low end cards. And it's unclear when this will change.
Of course AMD has also chosen this time to also remove themselves from the market.
Of course AMD has also chosen this time to also remove themselves from the market.
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digitalwanderer
Legend
It wasn't the best move in any sight and it still makes zero sense to me. A totally unforced error, they shot themselves in the foot on purpose while smiling about it.Holding back the 9070/XT launch might not have been the best move in hindsight. It's been at least 2 months since you could realistically purchase a GeForce other than really low end cards. And it's unclear when this will change.
Of course AMD has also chosen this time to also remove themselves from the market.
AMD needs to step up their GPU game and every opportunity they have had they've managed to botch so far. Not expecting great things.
$499 and $599, respectively, would've made these cards a smash hit.
400 and 500 would have IMO.
Would that feasible given fab costs?
Maybe $549 would be doable — and that’s still an AMAZING price.
I'd hesitate to drop $500+ on a GPU and still miss out on DLSS, RT etc. And I'm probably more open to going AMD than most (I use both).
Funny thing is I didn't feel this way until I got a 4070. DLSS (SR and FG) and RT are both game changers for me, and despite NVIDIA's marketing I didn't care much about them until I saw them firsthand.
Yep, that pricepoint as the topend would be very interesting. IMO, as much as they might not want to, they have to price it low enough to get Nvidia to respond.
Nvidia responds by cutting their fake MSRP so quickly after launch and the people that paid +30-50% markups might be upset.
Customers upset at Nvidia + Nvidia admitting they messed up + all the other issues = a downgrade to Nvidia rep.
Well I wouldn't call myself an expert but my long term study of youtube comments has revealed that AMD is actually similar to a charity and does what it can to alleviate the suffering of disadvantaged gamers worldwide.
Merry AMD to you, friend.
Sega_Model_4
Newcomer
Microcenter has prices starting at 650 and 700 for the 9070 and 9070 XT. No idea if they are just place holders. The highest priced 9070 XT is listed at 1100.
RX 9070 XT and RX 9070, Reaper version, have a $0.01 difference.
Potato Head
Newcomer
I don’t like Steve, but he nailed this one.
GhostofWar
Regular
Why are they asking reviewers what they should price the cards at, bloody hell the goals are open and they are on the side lines asking if anyone from the stands wants to take the shot. I've never done a marketing course in my life but it's not this hard is it?
That video was annoying as shit to watch aswell, if I want to watch a terrible comedian i'll go to a comedy club THANKS STEVE.
That video was annoying as shit to watch aswell, if I want to watch a terrible comedian i'll go to a comedy club THANKS STEVE.
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