AMD RDNA4 potential product value

[Bondrewd]

Couple with offering a discount makes them more viable.

Again, this just doesn't work.
NV just cuts prices or vomits a few SKUs anew and bamf, AMD's gone. Been like that since Turing (earlier, really).
What they need is a SoIC chungus targeting $3k SRP.

 

[pcchen]

I don't know but I imagine if AMD has 9070XT widely available right now, with the likes of 5070 Ti and 5080 almost impossible to get, there must be people who need to upgrade now (maybe their old cards died or something) are willing to buy them. They might not even have to be on a discount price.

 

[RobertR1]

Again, this just doesn't work.
NV just cuts prices or vomits a few SKUs anew and bamf, AMD's gone. Been like that since Turing (earlier, really).
What they need is a SoIC chungus targeting $3k SRP.

It does if you price them accordingly from the start. What amd has done instead is price each launch close to nvidia, get low sales and poor reception, then react down the road when the damage is already done and mindshare is against them.

 

[arandomguy]

I don't know but I imagine if AMD has 9070XT widely available right now, with the likes of 5070 Ti and 5080 almost impossible to get, there must be people who need to upgrade now (maybe their old cards died or something) are willing to buy them. They might not even have to be on a discount price.

That might fine for the first month or so but these product generations run for at least 1 year and more likely 2 with most of the volume occurring over that time.

On this note though I would not be surprised if they do employ this strategy as part of marketing given it seems like they'll have technically been shipping for over a month due to the launch schedule changes (for whatever reason, that can be another debate).

It does if you price them accordingly from the start. What amd has done instead is price each launch close to nvidia, get low sales and poor reception, then react down the road when the damage is already done and mindshare is against them.

Competing via pricing is not a practical strategy unless you have some form of cost advantage and/or underlying business model to justify lower margins or even a loss (eg. recouping the cost on the backend, loss leader, stronger company finances etc.).

Yes I know consumers want these price wars but from AMD's perspective they what? Maybe get a leg up on 5% (likely less) of their lifetime sales before the competitor/markets adjust?