This always irks me. There is a lot of hate hurled at AMD if they don't keep prices low and performance up, if they raise prices it' because they're "turning into that which they were foretold to destroy". And if they fail to compete on performance on the merger budget they've had they're inept. It's a heck of a damned if you do, damned if you don't situation. Though hopefully the recent windfalls for AMD have given them the budgetary space they need. I don't think people understand the comparative shoestring budget AMD's graphics division has been working with compared to nVidia.
Personally I can only hope that we see progress on the power efficiency side of the equation besides whatever ray tracing technology they introduce. Do that and remain somewhat competitive with the low to mid-end of whatever nVidia comes up with next and I'd be rather content. Of course, should they hit it out of the park with a high end SKU, better still.