Well , HTC might be looking for a non andriod market as their current strategy doesn't seem to work
At least HTC is still profitable, so the news is not all negative. The important thing for HTC moving forward (with respect to stock price) is to meet or beat expectations that are set for them by stock market analysts.
In order to keep up with Samsung and Apple, HTC needs to keep building upon what they have with the One X line of phones. Just as Samsung updates Galaxy S/SII/SIII each year, and just as Apple updates iphone 3/4/5 each year, HTC needs to update One X/Two X/Three X on a yearly cadence too, rather than coming out with completely new and dissimilar names and phones each year.