Sandwich said:
Exactly. Bad not only for IHVs but all hardware vendors and M$ aswell. If games don't demand ever increasing power, the whole PC industry will come to a standstill. There is only so much functionality you add to Word, Excel or an internet browser. In fact, I believe we have already past the point where we already have more functionality in Office apps than people will use.
Sure, there's always demanding professional applications, but without the huge bulk of the consumer market to fund PC develepment we may have a problem.
"we" have a problem?
Besides, even if games act less as a performance driver, there are tons of other areas of PCs that stand to improve. Just look at how flat screens have acted to drive sales of new systems, even though the screen in principle could simply have been added to the existing box. Many (most?) people deal with PCs as a whole, rather than a conglomeration of exchangeable parts.
So: Screens can get larger, more power efficient, get better contrast and colour gamut, et cetera. Physically, cabinets can get smaller, quieter, more attractively shaped, go wireless to peripherals et cetera. Laptops already outsell desktop machines, so improved battery technology would be a huge sales driver, as would lower power LED backlighting or OLED screens. As I see it, on the software side, resolution independent GUIs/2D rendering is a biggie, because it will open up an entirely new market for displays, which in turn will need to be driven by new hardware. We hardly lack areas in need of hardware improvement.
Furthermore, the PC industry could take yet another leaf out of Apples book. Not only are Apple way ahead on the curve of making quiet, attractive and space efficient consumer machines, they also supply as standard software targeted at consumers that are creative in nature, which both enables their users and which incidentally take a decent amount of horsepower to run, helping justify upgrades. Some will take to the video editing in iMovie, (now HD capable and thus potentially more demanding), some will enjoy making their their own songs in Garage Band, some will be extremely interested in using iPhoto to manage the bazillions of photos that digicams encourages you to take, a trend which cameras in cell phones can only drive further. And then of course there is iTunes ripping, iPod video encoding, their built in video chatting hardware and software that can .....
There really is a world of applications outside Microsoft Office + games that could have massmarket appeal and that could help drive sales.
So if the PC market stagnates, it is only because of its own lack of creativity and innovation. And if so, aren't we really better off spending our money elsewhere?
(As far as games go, contrary to the general opinion on these boards, I feel that games producers should generally target a lowest common denominator grade computer for their products to leverage the greatest asset of the platform, the installed base, and games should to a greater degree be targeted at casual gamers rather than the ones with few other interests or duties in their lives, also to maximize the potential user base. Sell coffee rather than cocaine. Marketing and publishing remains a bit of a problem.
Hardware wise, the overall goal then becomes to raise this lowest common denominator level, to be able create more visually compelling content while still being able to target a massive installed base. Put the effort into raising the quality of integrated graphics, basically, rather than SLI or graphics cards that cost as much as complete systems.
From a purely PC gaming perspective, as far as I can see this is a path that has much better growth potential than following the upwards cost spiral of both game development and the hardware necessary to take advantage of the resulting products. It will also encourage a greater product diversity.)