Video games not just for grandkids

Natoma

Veteran
http://www.chicagotribune.com/news/...1,5281881.story?coll=chi-newslocalchicago-hed

At the Sedgebrook retirement community in Lincolnshire, where the average age is 77, something unexpected has been transpiring since Christmas. The residents, most of whom have never picked up a video game controller in their life, suddenly can't put the things down.

"I've never been into video games," said 72-year-old Flora Dierbach last week as her husband took a twirl with the Nintendo Wii's bowling game. "But this is addictive."


.........................

"A lot of grandparents are being taught by their grandkids. But, now, some grandparents are instead teaching their grandkids."

The Wii has become so popular at Sedgebrook that on Sunday afternoon there will be a video game bowling tournament in the lounge. More than 20 residents have signed up to compete.

"We'll even have a fan for people to dry their hands before they bowl," said Dierbach, head of Sedgebrook's entertainment committee.

If the retirees in Lincolnshire are any proof, video games are no longer just kids' play.

And that's the whole idea, said Beth Llewelyn, Nintendo's senior director of corporate communications.

"We certainly appreciate our `core' gamers and will continue to supply them with games," Llewelyn said.

.........................

With an easy-to-use wireless controller that translates a player's motions onto the screen, Nintendo believes it has found the answer with the Wii.

"People have no fear of picking up a remote control, but they're hesitant to pick up a video game controller," Llewelyn said. "So the idea was to make the controller look like a remote control with just a couple of buttons."

.........................

On Sunday, Don Hahn, 76, a veteran of numerous real-life bowling competitions, will compete for the first time in a virtual one.

"This is pretty realistic. You can even put English on the ball,"
Hahn said after connecting on a strike with the Wii. "I used to play Pac-Man a little bit, but with this you're actually moving around and doing something. You're not just sitting there pushing buttons and getting carpal tunnel."
It seems like Nintendo is not only hitting their desired audience, i.e. "everyone" :), they've also increased Wii production to over 1 Million consoles per month. They've also stated that another ramp up should be occurring soon as well.

This should put some perspective on the sales #s that come out every month. If they're selling ~500k consoles in the Americas per month and ~300k consoles in Japan, that doesn't leave much wiggle room for Europe and the other territories around the world.

What's even scarier is the fact that they can't keep up with DS system demand even after all this time, and Pokemon for both DS and Wii is coming out in April. Heaven help their sales if they've tied in the functionality between DS and Wii. :)

I am so glad I bought Nintendo stock. :)
 
I'm not sure if this type of story helps them more than hurts them. It's not exactly in line with the product image for their target demo. It could work against them.

<Insert PS3 or Xbx360 ad here> followed by: "This ain't your grandma's game console"
 
Why isn't it in line with their target demographic? They've long stated that they're going after every demographic out there. The point is that they're trying to broaden the videogame market. Articles like this prove that they are succeeding. :)
 
I agree with Natoma, they have stated the emphatic goal to reach out to the non-gamers and have been suprising effective at reaching a broad demographic quite quickly. Unlike Natoma, I am sad that I didn't pick up any Nintendo stock :cry:
 
I didn't believe stories like this until I saw it with my own two eyes. Over the past month or so I have... on multiple occasions. From people at my job who were dismissive of videogames, to my Fiance's step Father who's in his late 50's.

They not only bought the Wii, they LOVE the Wii.

I still don't get two things:

1) With demand as high as it is, and supply as "low" as it is, how did they get these people to scheme a Wii? *Most places do not have demo stations setup for anyone to actually play the Wii. Generally you have to go to a games shop (outside their realm) and ask the guy behind the counter to let you try it out (time consuming).

2) How did they reach them in the first place to even spark interest?


They have done a superb job in reaching outside the demographic of "gamers" and this is good for all gamers. Regardless if you like or don't like what Nintendo is doing with Wii. Regardless if you think the HW is weak or overpriced or gimmicky. The more people into games the better.

Possible/probable positives:
1) increased game variation
2) less legislation/negative press against games
3) lower prices (on games and hardware)
4) increased innovation for intuitive interfaces
5) ?

I'm sure you guys can carry the list further than I so feel free to add to the advantages of Grandma and Grandpa getting into gaming.
 
I think grandparent friendly games debuted in 2003 (actually in the 1970s when games consisted of two paddles and a square ball :p). I think it's worth including here, for those who have forgotten, there was another game device not that long ago that got the gransparents involved...

The tiny kung-fu fighters are attacking again. Fortunately, my best mate's gran has seen them and is merrily swatting them away with her hands, her hairdo and a teaspoon. Five minutes ago, she had never played a computer game. Now she's just beaten my high score.
http://technology.guardian.co.uk/online/story/0,3605,1369059,00.html

Controller based games are not very good for a 5yr old due to the speed and complexity of the moves required. So just as he's getting cheesed off with not ever winning at FIFA 2005, out comes the little eye-toy. He loves it! The games are much easier for him to use as he's jumping about with his whole body, my 8yr old neice is getting jealous, so she has a go and doesn't stop giggling! Their parents have stopped bickering and are now waiting in turn to have a go. The whole family including the grandparents are now transfixed on this little camera, all wanting to make complete and utter fools of themsleves!
http://electric-magic.com/cgi-bin/s...CustomerReviews&ItemId=B00004SQOE&templates=1

Grandparent gaming isn't a new phenomenum, but one that hasn't yet managed to secure itself as an endurance past-time. To date it's been more like board-games. They play the latest board game for a while, and then it hits the shelves. Maybe Nintendo have come up with the magic formula that keeps the computer games plugged in and active over the long haul?
 
I'm sure you guys can carry the list further than I so feel free to add to the advantages of Grandma and Grandpa getting into gaming.

One huge advantage is that the largest demographic in the United States will soon be over 60. In expanding the games market, Nintendo is also getting a jump on the baby boomer generation, just as they're preparing to retire.

The impact of that demographic shift cannot be stressed enough.
 
I think grandparent friendly games debuted in 2003 (actually in the 1970s when games consisted of two paddles and a square ball :p). I think it's worth including here, for those who have forgotten, there was another game device not that long ago that got the gransparents involved...


http://technology.guardian.co.uk/online/story/0,3605,1369059,00.html


http://electric-magic.com/cgi-bin/s...CustomerReviews&ItemId=B00004SQOE&templates=1

Grandparent gaming isn't a new phenomenum, but one that hasn't yet managed to secure itself as an endurance past-time. To date it's been more like board-games. They play the latest board game for a while, and then it hits the shelves. Maybe Nintendo have come up with the magic formula that keeps the computer games plugged in and active over the long haul?

The Wii is different because the system has been designed with this new control system in mind. You can't compare the Eye-Toy to the Wii unless the Eye-Toy is the primary way in which you interface with the console. As a peripheral, it would never have the success, penetration, and overall design implications of the Wii-Mote.
 
The Wii is different because the system has been designed with this new control system in mind. You can't compare the Eye-Toy to the Wii unless the Eye-Toy is the primary way in which you interface with the console. As a peripheral, it would never have the success, penetration, and overall design implications of the Wii-Mote.
So because EyeToy was a peripheral, older folks who liked playing EyeToy weren't going to buy it? I had no idea they made such complicated purchasing decisions :p

Plus what has Wii's differences got to do with the thread? The title is 'Video games not just for grandkids' and you talk about Wii's use by the older population. Are references to other platforms also appealing to the older generation not welcome? Is this really just a place to say how great Wii is? Given the content of the OP first references a news report of older person use of Wii, and then adds sales figures without reference to penetration to the older demographic (that is, sales info unrelated to the title), and ends with a note on stock value, I'm not sure the intention of the thread was clear at the time of posting. ;)
 
What I'm saying is that the EyeToy by its very nature will have very few games made for it. The intent/slant of the PS2/PS3 is not based on the EyeToy. The Wii is different in the sense that every game made for that system has the Wii-mote design in mind. The same cannot be said about the EyeToy.

The base design of typical consoles before the Wii was a game pad. Yes, we had things like light guns, EyeToy, DDR pad, etc. But those were truly gimmicks. You didn't see more than a couple of games made for those peripherals. The rest were all game-pad dominated, which for older gamers was typically a turn off. So in the end, you couldn't get a truly mass market appeal with older gamers.

You can take a much different marketing and games design tack when your base controller is different, as opposed to a peripheral that only a small section of your market will adopt.

See the difference?

p.s.:

1) I never said your opinions weren't welcome. I merely stated why I felt your opinion was incorrect, as I've done in this post as well.

2) The information regarding the sales figures was mentioned because articles like this, and many more (google news is your friend) prove that Nintendo's strategy for expanding the gaming market is indeed working. They've sold almost 5 million consoles in only 3 months. That is definitely far beyond the typical Nintendo f*nboy or videogame connoisseur market. They're not just targeting the 18-30yr old male like the 360 and PS3 are. With that said, that bodes well for their stock in the long term. I mentioned one reason why in response to TheChefO.
 
FWIW, I bought the step-dad a 360 with the Vision Camera w/Live, Tiger Woods, Burnout Revenge, extra wireless controller, charge kit, and one extra battery pack this past Friday and set everything up for him. Got home, setup a game of Burnout Revenge for he and my five year old, they spent countless hours playing Burnout and Uno. He has since stopped playing Poker on his computer and now plays that along with the other Live Arcade card games on the 360. His normal buying pattern would be baseball games, golf games, and arcade racers, he has already purchased all the 360 card games. I asked him if he would prefer the Wii, but he was more concerned with being able to play games with his grandson.

The tragic part in all of this is that I signed up for the Old Spice increase your gamer score by 1500 points thingy and have since had the 360 monopolized, total increase 60 points!.Its also causing a problem with playing Shadowrun as well, what was I thinking!

That's interesting. Thanks NavNuc!

I think this shows that MS has done a poor job marketing to this segment while Nintendo has hit the nail on the head. With proper marketing xb360 could be doing a much better job in reaching this demographic but overall I still think Wii is easier to get into/less intimidating. Thus, Wii will be more successful selling to non-gamers.
 
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1) I never said your opinions weren't welcome. I merely stated why I felt your opinion was incorrect, as I've done in this post as well.

2) The information regarding the sales figures was mentioned because articles like this, and many more (google news is your friend) prove that Nintendo's strategy for expanding the gaming market is indeed working. They've sold almost 5 million consoles in only 3 months. That is definitely far beyond the typical Nintendo f*nboy or videogame connoisseur market. They're not just targeting the 18-30yr old male like the 360 and PS3 are. With that said, that bodes well for their stock in the long term. I mentioned one reason why in response to TheChefO.
In a general response on this topic, the news you bring seems to be 'here's a report of the older generation playing Wii. Wii is reaching out to a new audience.' I'm not seeing the connection here between your report and your conclusion. To be sure Wii is reaching more older people than other systems, you'd need different info.

1) The older generation playing computer games isn't entirely new. Last I heard, some 15% or so of gamers are of their 60s or somesuch. That is, you'll already have old gamers who may be buying Wii as par tof their old habits. to reach a new audience, you have to be selling to more older folk than would be expected normally.

2) Part of the story is 'old folk who have never cared to play games in their life are wanting to play Wii.' That's something EyeToy had which I wanted ot remind people of. The open appeal is not unique to Wii. EyeToy is different to light guns and DDR in it's openness and interactivity. It is like Wii in that respect of open, intuitive control, and so is definitely a fair comparison. Also DDR and such didn't get Granny playing games, unlike EyeToy!

3) Though you can argue EyeToy had a lack of games, it seems to me that the interest in Wii is coming from Wii Sports and other mini-game collections. If old folk are buying Wii's for it's new experience, it's these simple games that's attracting them, no? The buy wii for Wii Sports and Wii Play, and not Zelda or Excite Truck. And the minigames is what EyeToy had (has!). The question I ask is why would old folk be willing to buy a £180 Wii console to play Wii minigames yet not willing to buy £180 (or whatever PS2 was then) of console to play EyeToy minigames? If the idea is that they enjoy playing Wii and so become part of the consoles demographic, doesn't that same logic also say older folk who enjoy EyeToy would buy PS2+EyeToy?

4) Old people playing games != old people buying games consoles, which is what really matters. If Nintendo really are reaching a new audience, the news story needed is one that shows how many of the older generation are buying hardware. If they're only playing the game with family on the kids console, the fact they're being reached doesn't help much, beyond the point of it being a community experience. Actually, I'll correct myself on this. Appealing to more people doesn't mean selling to them necessarily, but increasing sales. If a console appeal to just one memeber of the family, and another console appeals to everyone in the family, the latter console will be the one more likely to be bought. If Wii gets Granny playing, it's uptake might be larger as a family games device, which ties in with your fast sale point, although I don't think fast sales is proof positive of reaching new audiences. You'd need a survey of how many Wii buyers haven't bought a previous console. Could just be that Wii is selling to existing gamers on the whole, who share it with their family, but their other family may not be intersted enough to buy their own console.

To me, this news doesn't bring any particular insight into the market. The fact Nintendo are selling lots is important. The fact that some older folk are playing the console doesn't mean much. Old folk played on other machines too, and we also had a previous 'game revolution phenomenum' that was open to all the family if you remember the way the press responded to EyeToy (though it may have been different Stateside. EyeToy hasn't done nearly as well over there as in Europe). Wii's doing great, and I wish Nintendo would get their act together and release their hardware and software effectively, as I'm wanting to try out some multiplayerWiiing but controllers are a pig to come by! However, to show they're reaching a new audience requires actual figures, or at least reasonable testimonials, of people who never bought a console before, or disinterested in conventional consoles, buying a Wii. News of people playing games for the first time has happened before.
 
or at least reasonable testimonials, of people who never bought a console before, or disinterested in conventional consoles, buying a Wii.

I don't know how it is where you live but here in the Bay area this is happening on a regular basis. I don't have hard numbers to back it up but I do see the reports on the net and see these same stories coming true locally with people I know.

Anecdotal but I can't say I've ever seen any game console have this much impact on non-gamers.
 
In a general response on this topic, the news you bring seems to be 'here's a report of the older generation playing Wii. Wii is reaching out to a new audience.' I'm not seeing the connection here between your report and your conclusion. To be sure Wii is reaching more older people than other systems, you'd need different info.

1) The older generation playing computer games isn't entirely new. Last I heard, some 15% or so of gamers are of their 60s or somesuch. That is, you'll already have old gamers who may be buying Wii as par tof their old habits. to reach a new audience, you have to be selling to more older folk than would be expected normally.

My argument throughout this thread has been that the Wii seems to be reaching a broader audience. I posted this article regarding the seniors because that is a stark contrast to an audience that people typically define as gamers.

That premise alone is the info needed to support that supposition, along with the fact that the Wii has sold almost 5 million consoles in 3 months. That, afaik, is unprecedented for a launch system, and shows that it isn't just gamers and nintendo fans who are purchasing these systems.

2) Part of the story is 'old folk who have never cared to play games in their life are wanting to play Wii.' That's something EyeToy had which I wanted ot remind people of. The open appeal is not unique to Wii. EyeToy is different to light guns and DDR in it's openness and interactivity. It is like Wii in that respect of open, intuitive control, and so is definitely a fair comparison. Also DDR and such didn't get Granny playing games, unlike EyeToy!

I never said it was unique to the Wii Shifty Geezer. Read what I've stated over and over again. The fact is, the Wii-Mote is the default control scheme for the Wii. The EyeToy is a peripheral. That is the difference I have stressed, not the intuitiveness or appeal of each.

3) Though you can argue EyeToy had a lack of games, it seems to me that the interest in Wii is coming from Wii Sports and other mini-game collections. If old folk are buying Wii's for it's new experience, it's these simple games that's attracting them, no? The buy wii for Wii Sports and Wii Play, and not Zelda or Excite Truck. And the minigames is what EyeToy had (has!). The question I ask is why would old folk be willing to buy a £180 Wii console to play Wii minigames yet not willing to buy £180 (or whatever PS2 was then) of console to play EyeToy minigames? If the idea is that they enjoy playing Wii and so become part of the consoles demographic, doesn't that same logic also say older folk who enjoy EyeToy would buy PS2+EyeToy?

How many future games do you see being built for the EyeToy? How many future games do you see being built for the Wii-Mote?

Big difference no?

4) Old people playing games != old people buying games consoles, which is what really matters. If Nintendo really are reaching a new audience, the news story needed is one that shows how many of the older generation are buying hardware. If they're only playing the game with family on the kids console, the fact they're being reached doesn't help much, beyond the point of it being a community experience. Actually, I'll correct myself on this. Appealing to more people doesn't mean selling to them necessarily, but increasing sales. If a console appeal to just one memeber of the family, and another console appeals to everyone in the family, the latter console will be the one more likely to be bought. If Wii gets Granny playing, it's uptake might be larger as a family games device, which ties in with your fast sale point, although I don't think fast sales is proof positive of reaching new audiences. You'd need a survey of how many Wii buyers haven't bought a previous console. Could just be that Wii is selling to existing gamers on the whole, who share it with their family, but their other family may not be intersted enough to buy their own console.

To me, this news doesn't bring any particular insight into the market. The fact Nintendo are selling lots is important. The fact that some older folk are playing the console doesn't mean much. Old folk played on other machines too, and we also had a previous 'game revolution phenomenum' that was open to all the family if you remember the way the press responded to EyeToy (though it may have been different Stateside. EyeToy hasn't done nearly as well over there as in Europe). Wii's doing great, and I wish Nintendo would get their act together and release their hardware and software effectively, as I'm wanting to try out some multiplayerWiiing but controllers are a pig to come by! However, to show they're reaching a new audience requires actual figures, or at least reasonable testimonials, of people who never bought a console before, or disinterested in conventional consoles, buying a Wii. News of people playing games for the first time has happened before.

Point is, the Wii is broadening the gaming market. You can find more than enough anecdotal evidence, not to mention rapid sales, to support that notion.

The fact that almost 5 million Wii's have been sold to date proves that the heightened interest you see in the media is indeed translating into sales.

As I've stated time and time again, the EyeToy is a peripheral. To get a couple of games made for it and talk about how people raved over it just cannot be compared to the default control scheme of a console. It's simply balderdash.

How many people bought a PS2/PS3 for the EyeToy and purchased games designed for it? How many people bought a Wii because of the new play experience and purchased games designed for it?

Imo if you want to talk about the EyeToy then you need to compare it to other peripherals.

If the EyeToy is the default control scheme for PS4, then that will be a valid comparison. :)
 
Nintendo was wise to realize that the hardcore gaming media like Gamespot or IGN would hammer them hard and instead bypass them and focus more on the mainstream media. And it's apparently working.
These outlets are far less pedantic.
 
great post - blah bla blah

Great post.

Sums up my feelings on the matter.

I do hope Nintendo does not rely too much on the nunchuck for future games though. Some people don't even realize what it is! (My fiances step-father said he wasn't able to play the boxing game because he didn't have the extra remote. So I showed him how to attatch the nunchuck - viola) :oops:

:LOL:
 
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