I was only using 'next-gen'ness in the argument to pipo's comparison with the PS3 and Wii controllers, and it was only part of my argument. If you're going to compare this controller with Wii and PS3 on price, you also have to compare on features. And both Wii and PS3 are adding a new feature (more advanced than MS's 8 year old tech BTW) which could account for higher pricing. I just grouped them under the banner 'next-gen' as they're using techniques not used in the previous gen, whereas the XB360 controller isn't (apart from wireless, which 3rd party and Nintendo had, so that's not new technology).And it certainly was an argument about next-gen'ness. You used 'next gen or not' as the entire basis for whether or not the price was justified. Yet, as I showed in my silly response, your criteria for what is next gen or not was completely arbitrary.
An argument about 'next-gen's definition won't go anywhere, as there's many ways to cut it. Ignore the term next-gen-ness and instead look at the meat of the argument. This new controller is adding, apparently, nothing much feature wise to the old XB360 controller. It seems to have less costly features than the PS3 and Wii controllers, and yet could be priced as high or higher than them. Who thinks that's fair and reasonable pricing? It might sell bucket loads, but that doesn't make it any less of a rip-off than watch batteries at £5 a pop and iTunes at 99p a song in the UK versus about 60p in the US!