But didn't they say they measured the 150GB/s in only one case? not all the time, if thats the case then its not the same kind of number.
They only gave one example, but didn't say there's only one case where it can happen.
Situations involving compute or depth ready/modify/write could also be large consumers of simultaneous read/write bandwidth. There's no doubt that there are situations where the esram / DDR3 config can offer significantly more BW than a 256-bit GDDR 5 setup could, but there are probably also situations where effective BW will be significantly lower.
The devil will be in the detail. A single pool will certainly be easier to optimise for and be closer to the PC platforms that many launch games seem to have been built on.