Art direction plays a big part, yeah. If you want another hot take from me compare the just released Battlefield 2042 gameplay to gameplay of Battlefield 2142. Battlefiled 2142's lighting is largely baked and it's not doing much technically for its time, but it's far more striking and unusual aesthetically than 2042's bland mashup of reds, purples and blues.I wonder if this is also due to art direction?