In the GPU industry, you can see the process race economics at work with AMD and NVIDIA following quite different timetables, the latter justifying it through economics rather than technical failures. Some of the factors at play include:
- Better perf/watt for newer process nodes, giving an advantage in the laptop/handheld markets.
- Potentially lower sustained yields due to less time and 3rd party process experience.
- Always lower yields at first.
- More transistors/wafer (+).
- Higher price/wafer.
- Higher risk.
But these are not the only companies taking very different approaches to the process race. Some examples, excluding Intel/AMD:
- Texas Instruments is demonstrating 45nm chips with baseband integration today, but the new OMAP35xx family remains on 65nm.
- Qualcomm has functional 45nm chips today, and they were the first to tape-out on TSMC's 45LP process. These chips are digital-only.
- Broadcom is asserting that they won't switch to 45nm soon, because 65nm is a 'very, very good' process node and 45nm won't be cost effective enough for some time. Broadcom integrates plenty of analogue and RF on most of its chips.
- Atheros, which claims to have (by a huge margin and with many industry experts believing it) the lowest-power single-chip WiFi solution in the industry, is still on 130nm. The majority of the area and power probably come from the RF.
- Icera, which is an UK baseband startup with lots of funding, only got 65nm samples back from the fab recently. Icera's chips are digital-only, but they also use a lot of full-custom logic which takes longer to design.
- CSR, which manufactures single-chip Bluetooth (and WiFi) solutions, will only start mass production on 90nm in late 2008. Economics once again, in part due to the amount of RF that doesn't scale.
Certainly one tendency there is that companies with low levels of analogue/RF integration tend to lead the process race, and that makes a lot of sense. However, even the likes of Texas Instruments aren't being *that* aggressive in terms of process technology this time around (OMAP35xx chips that'll start sampling in 2H08 are still on 65nm).
One reason for Broadcom and TI's slower pace of adoption may be related to the lack of public information about the power efficiency of TSMC's 45LP process. Historically, they've nearly always disclosed that data in their PRs or on their website - but now they haven't, and neither have UMC. Certainly if this implies the power efficiency gains are lower than usual, that makes leading the process race less of a necessity in the handheld market.
However, it still seems to me that it's a good idea to lead the process race when you're digital-only like Qualcomm or TI, and this leads me to what I was wondering about: does anyone here have a good idea of why you wouldn't want to do so when not integrating analogue/RF? Especially in the handheld market where power efficiency matters and design cycles are so long that process yields at the start of mass production are nearly always good.
The only reason I can think of is my 'lower sustained yields' point, which I've heard from a fes sources including a semi-old NVIDIA presentation by Chris Malachowsky. I'm not sure I understand all the dynamics there though, and I'd be curious if anyone has more knowledge than I do there. And does anyone have an idea of other factors that might come into play?
- Better perf/watt for newer process nodes, giving an advantage in the laptop/handheld markets.
- Potentially lower sustained yields due to less time and 3rd party process experience.
- Always lower yields at first.
- More transistors/wafer (+).
- Higher price/wafer.
- Higher risk.
But these are not the only companies taking very different approaches to the process race. Some examples, excluding Intel/AMD:
- Texas Instruments is demonstrating 45nm chips with baseband integration today, but the new OMAP35xx family remains on 65nm.
- Qualcomm has functional 45nm chips today, and they were the first to tape-out on TSMC's 45LP process. These chips are digital-only.
- Broadcom is asserting that they won't switch to 45nm soon, because 65nm is a 'very, very good' process node and 45nm won't be cost effective enough for some time. Broadcom integrates plenty of analogue and RF on most of its chips.
- Atheros, which claims to have (by a huge margin and with many industry experts believing it) the lowest-power single-chip WiFi solution in the industry, is still on 130nm. The majority of the area and power probably come from the RF.
- Icera, which is an UK baseband startup with lots of funding, only got 65nm samples back from the fab recently. Icera's chips are digital-only, but they also use a lot of full-custom logic which takes longer to design.
- CSR, which manufactures single-chip Bluetooth (and WiFi) solutions, will only start mass production on 90nm in late 2008. Economics once again, in part due to the amount of RF that doesn't scale.
Certainly one tendency there is that companies with low levels of analogue/RF integration tend to lead the process race, and that makes a lot of sense. However, even the likes of Texas Instruments aren't being *that* aggressive in terms of process technology this time around (OMAP35xx chips that'll start sampling in 2H08 are still on 65nm).
One reason for Broadcom and TI's slower pace of adoption may be related to the lack of public information about the power efficiency of TSMC's 45LP process. Historically, they've nearly always disclosed that data in their PRs or on their website - but now they haven't, and neither have UMC. Certainly if this implies the power efficiency gains are lower than usual, that makes leading the process race less of a necessity in the handheld market.
However, it still seems to me that it's a good idea to lead the process race when you're digital-only like Qualcomm or TI, and this leads me to what I was wondering about: does anyone here have a good idea of why you wouldn't want to do so when not integrating analogue/RF? Especially in the handheld market where power efficiency matters and design cycles are so long that process yields at the start of mass production are nearly always good.
The only reason I can think of is my 'lower sustained yields' point, which I've heard from a fes sources including a semi-old NVIDIA presentation by Chris Malachowsky. I'm not sure I understand all the dynamics there though, and I'd be curious if anyone has more knowledge than I do there. And does anyone have an idea of other factors that might come into play?