The AMD Execution Thread [2019]

Discussion in 'Graphics and Semiconductor Industry' started by BRiT, Jan 7, 2019.

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  1. Silent_Buddha

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    Normally that's the case. However, when that happens PC shipments also fall. In this case, PC shipments rose, while discrete graphics shipments took a rather large tumble. PC shipments 9.25% while discrete shipments (AIBs) dropped by 16.62%. Or you might see a small uptick in PC shipments accompanied by a fall in discrete graphics shipments like in Q4 2018 when PC shipments rose 1.61% while discrete shipments fell. That was also still very close to when the crypto bubble popped so that exacerbated things.

    I rarely look at Quarter on Quarter numbers due to seasonality, however, you can look at the relative performance of items within a market from quarter to quarter to see how things are progressing within the market itself.

    It's kind of been the trend ever since Turing came out. But at first the picture was muddled due to the crypto bubble popping. But it's been almost a year now since Turing came out. I do wonder if AMD's release of RDNA will reverse the trend by making performant discrete GPUs a bit more affordable, but I'm not sure it'll be enough.

    Much like Apple pushed the price bubble too high with the latest iPhones and suffered for it in shipments if not in revenue, same is happening with NV's GPU shipments.

    Regards,
    SB
     
  2. DavidGraham

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    Actually the trend didn't change much since Turing, NVIDIA is still in a commanding lead, that increases or decreases according to seasonality. For Q2 I think we are looking at a stock clearance situation, old 2080, 2070 and 2060 models are cleared in preparation for their Super replacements.
     
  3. Kaotik

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    New card shipments generally bumb up the numbers in the quarter before the actual launch, so Supers are already in there.
     
  4. DavidGraham

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    That means Navi numbers are in there too.
    I somehow doubt that.
     
  5. Kaotik

    Kaotik Drunk Member
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    Yes, Navi 10 numbers should be there too
     
  6. ToTTenTranz

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    I find this really odd.
    The only time AMD got a marketshare jump this big was when they had clearly superior GPU offerings, and think that last time that happened was when the DX11 TeraScale 2 competed with the 1st-gen Fermi.
    I don't see the 5700/XT as having that kind of advantage at all.
     
  7. A1xLLcqAgt0qc2RyMz0y

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    milk and pharma like this.
  8. no-X

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    That article seems to be just a pile of crap. He's denying impact of Navi argumenting "Navi started shipping for revenue in July" (Q3). AMD had to ship all the reference boards in June (Q2) to be able to launch the card at the beginning of July. So AMD sold them in Q2.
    As for the impact of RX 570 / RX 580 with the exception of a few models, prices were falling slowly and continuously in most markets. There was no big sudden discount which would make Polaris significantly cheaper in Q2 than in Q1. According to ComputerBase even GTX 1060 got more significant price discount during Q2 (20 %) than RX 580 (9 %) or RX 570 (13 %). Historically AMD brought more significant discounts of last-gen parts in past, but none of them resulted in sales increased by 1.5×. In this case, market was oversupplied by Polaris after the end of mining craze it was extremely cheap on second hand markets and nobody bought it despite even bigger price reduction. I highly doubt that ~10 % average discount in 2019 would change mind of (+50 %) AMD customers.
     
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  9. Putas

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    On the other hand, one Navi chip covering narrow market segment can hardly be the explanation.
     
  10. no-X

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    Two competitive models with very good price / performance ratio can't reach 9 % of the discrete market share? What would be the reason? Polaris is more than 3 years old now and quite a lot of users are looking for upgrade. GTX 1660 / GTX 1660 Ti offers 15-30 % higher performance for $250-300, so these are hardly a worthy upgrade. Radeon RX 5700 (XT) and RTX 2060 (S) are exactly those products, which are worth upgrading (55-90 % higher performance), but aren't excessively expensive.
     
  11. techuse

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    I think Tahiti and Hawaii both had models that were clearly better than their nvidia competition. They consumed more power but thats of little consequence IMO. Id also say polaris was clearly a better buy than the 1060.
     
  12. A1xLLcqAgt0qc2RyMz0y

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    AMD's earnings last quarter show that whatever GPU's AMD sold to gain those 9% must have been low revenue and low margin.

    Fire sale prices on 570's and 580's fit that bill.

    You really have to have been blind to not have seen the constant DEALS on those over the last quarter.
     
  13. no-X

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    Argumentum ad hominem. Nice.

    Anyway, it's nonsense. Those deals were not Q2-related, they ran since the end of the last year:

    November 2018 - RX 580 for $165: https://www.pcworld.com/article/332...-best-graphics-card-deals-in-a-long-time.html
    February 2019 - RX 580 for $169: https://www.tomshardware.com/news/msi-amd-rx-580-newegg-deal,38580.html
    April 2019 - RX 580 for $160: https://www.pcgamer.com/this-overclocked-radeon-rx-580-8gb-is-the-cheapest-around-at-dollar160/

    This can hardly explain marketshare jump between Q1 2019 ad Q2 2019.
     
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