DavidGraham
Veteran
Points to consider:
Since total shipments are often down in Q2 anyway, Q2 is the least important quarter for long term trends. It affects the one with largest share more than the one with the smallest.
And there is nothing remarkable about this. That's how AMD operated in every Q2 since 2011, sometimes they remain flat, sometimes they fall in shipments, this is one of those times where they gained nothing. They virtually remained flat compared to previous quarter.
Which brings me to the crux of the matter, people will disagree on which is important, you value YoY more, I do not. I consider QoQ much more important since we are measuring market share in a given select period, If you want to look more broadly, then why not look at the whole year since a given quarter? for example Q2 2015: Q 2016, market share is still 80% 20% split.
The point of these numbers is to paint a picture of how a company is doing (well/bad). AMD didn't gain marketshare in Q2 because they operated exceptionally well, historically they remain flat in Q2 or dipped a notch. Which what they did this time, they remained flat. Only variable here is NV dipping sharply due to clearing stocks.
Since total shipments are often down in Q2 anyway, Q2 is the least important quarter for long term trends. It affects the one with largest share more than the one with the smallest.
Still doesn't account for product launch, lack of new products, supply limited, price cuts ..etc and you are still limiting your comparison to quarters, a true year over year scale means having to measure the whole year not just a single quarter to try to account for all possible variable factors.JPR didn't explicitly give the numbers for YoY which is more important from a unit shipment POV as you then can compare it with as little seasonal shifts as possible.
And there is nothing remarkable about this. That's how AMD operated in every Q2 since 2011, sometimes they remain flat, sometimes they fall in shipments, this is one of those times where they gained nothing. They virtually remained flat compared to previous quarter.
Which brings me to the crux of the matter, people will disagree on which is important, you value YoY more, I do not. I consider QoQ much more important since we are measuring market share in a given select period, If you want to look more broadly, then why not look at the whole year since a given quarter? for example Q2 2015: Q 2016, market share is still 80% 20% split.
The point of these numbers is to paint a picture of how a company is doing (well/bad). AMD didn't gain marketshare in Q2 because they operated exceptionally well, historically they remain flat in Q2 or dipped a notch. Which what they did this time, they remained flat. Only variable here is NV dipping sharply due to clearing stocks.