That was unexpected....Sony's profit increase?

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Nesh

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http://www.itnews.com.au/newsstory.aspx?CIaNID=49928&src=site-marq
Strong sales of the PlayStation 3 and flat-screen televisions have hoisted Sony's profits to a five-year high.

The company has estimated a profit of 60 billion yen (£25m) for the year ending March 2007, and securities analysts have seen a rush of investors attracted by Sony's strengthening game division and the weak yen.

edit: Still estimations, but seems like they have seen some good trends
 
Well that's a rather wrong statement to make. Strong sales of the Playstation 3 would have led to a reduction in profits, not the other way around. :LOL:

That should either read "Weak sales of Playstation 3 hoisted Sony's profits" or "Strong sales of Playstation 2 hoisted Sony's profits". PS3 right now is an economical black hole. Come on 65nm! :D
 
Well that's a rather wrong statement to make. Strong sales of the Playstation 3 would have led to a reduction in profits, not the other way around. :LOL:
Yeah thats what surprised me as well. Either its wrong or perhaps software sales are big enough to cover up the damages??

Perhaps its the frst
 
I imagine the article is just picking up on the PS brand, rather than actual reference to PS3 money-making abilities : Bravia and PS being Sony's biggest brandnames, and profitability is associated wth success in these brands.
 
Of course Sony's profit was expected to increase. TV sales have a lot to do with it (as has been announced), also as Natoma pointed out PS3 sales at the price/cost difference they are now would only cut into profits if they were greater. This is Sony as a whole not just SCE.
 
Well, at least Sony as a whole is fine. So they can support the game division if needed and that remain to be seen.
 
This story is completely wrong, so I'm going to clarify and then lock it.

First of all, the year ended March of '07 will definitely *not* be the strongest in five years. It'll be profitable, but the story the linked article is picking up on - and confused about relaying - is that the current years profits are supposed to be at around a five-year high, and Stringer's 5% margin goal is expected to be reached.

This year would have been much higher of course if not for near $2 billion in losses at gaming and battery recalls and such, but definitely the overall trend is one of improving profits. Continued strength/recovery in electronics (LCD and cameras mainly), taking the loss at gaming from ~$2 billion last year to around zero this year, no major battery disasters on the horizon, all work to set this year up as a good one.

Moral of the story is IT news sites are best at covering IT - in this case the reporting done on this financial story was competely misguided. And yes, gaming is not contributing to profits right now, so strong sales of PS3 don't have anything to do with anything. In some people's minds (including that reporter's) profits and revenues are the same thing.
 
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