He's saying there are plug-and-play parts that an assembly line could drop into a console same as a heatsink. I dont see why that should be so hard. Design a hard-case water system, effectively a box, with a copper surface mount for the chips, and bolt it into the case as part of the ordinary assembly. This would depend on how the water system could be manufactured, which all depends on whether it can do the job. Almighty's enthusiasm doesn't come with the facts to support it creditably, and water cooling needs someone to present real explanation of the numbers involved thus proving it's a workable solution that should be investigated. As I understand it, the basis of watercooling is to absorb heat more effectively such that it can be dissipated over a large raditor, but as a result it needs a large radiator as this dissipation isn't very effective (fundamental limit of ultimately cooling via air). This is the key issue IMO. If you can't add a large enough radiator, you'll get worse cooling overall than using a heatsink that gets hotter and running air over it to take it out of the system. Or the water will get hotter and you'll have a damned hot radiator on your box! It looks simpler to me to design a HSF solution around a considered approach to airflow throughout the system. PS3's HSF was well engineered. Sony got caught out by lead-free solder and by cheaping out on the thermal paste (dimwits!). If they'd invested a little more in high quality thermal paste, I reckong they'd have saved a fortune on servicing.