Sony raised $2.8 billion

[patsu]

It's October and the IPO went through: http://www.bloomberg.com/apps/news?pid=20601087&sid=ak1lyC6AmIIs&refer=home

Proceeds from the share sale of Sony Financial, the biggest profit contributor after consumer electronics, will help Sony increase production of Bravia televisions and fund the money-losing PlayStation unit.

 

[RobertR1]

1 price cut coming up!

 

[tongue_of_colicab]

1 price cut coming up!

Why? They just ''made'' 2.8billion to fund losses, it doesnt seem really logical to me to just trow that out of the window again to lower the ps3 price. If they were willing to take those kind of losses they might as well launched at 100dollars less.

 

[RobertR1]

Sony is not going to sit back and let the 360 and Wii run away with even a bigger lead this holiday season.

Worst case, they lose market interest. Once that happens to a product, it's very hard to get it back, if at all possible.

We've already heard about the $399 sku coming up many times. I'm sure the 80gb will drop to $499. They need to not only stimulate sales but keep the PS3 in conversation.