They shouldn't be. At elast, not if they come from a PC/DX background. It's the same shader language(s) games have used for years. Designing SM3.0 shaders is something new to worry about that some teams won't have experience of, but that's a uniform problem across XB360 and PS3. And these shaders are the same across platforms to - they can run the same shader code with a recompile I believe.
So do you think the questions the developers ask Microsoft is about SM3.0 development and performance and thats it?