Satoru Yasuda interview

It's an interview with Sony Computer Entertainment Asia’s Corporate Executive Managing Director & Senior Vice President of Asia Business & Control Division, Mr. Tetsuhiko Yasuda.

Most of the interview is about the business in Asian countries such as China, Taiwan, India, Singapore, South Korea. Piracy, lower incomes, parallel importers, govermental regulations, taxes, etc.

As for PS3, apparently it enables users to download games online significantly cheaper than a retail price. This way they expect they can combat pirates and used games sellers. Yasuda says, as the 2006 plan of SCE Asia, he wants to construct the infrastructure of PS3 on which software makers can distribute software contents.

He expects the price of PS3 may be a bit high (but not outrageous) for those Asian countries, but will get cheaper down the line when general consumers become interested in. Just like expensive PS and PS2 were still imported and bought by certain people in those countries in their launch days, nothing will be different for PS3 except that they'll try to launch PS3 officially in those countries ASAP to assure authorized dealers.
 
Thanks one. Sounds like a longer term strategy..it could maybe work in some asian countries with high (and fast) broadband penetration, but you still have the issue of local storage to contend with. If he's talking about full PS3 games, I don't think we'll see that happen for a while..
 
About the download, he's talking about similar to what Nintendo did or doing with the N64 (I forgot what's its called) for the Chinese region, right?

.Z
 
What did they do? Q or something? Was that an online download service, or something you went into a store to download? I couldn't see that kind of thing working for PS3 (not that fully downloadable PS3 games seems a whole lot more viable..).

An interesting suggestion was made on another board - maybe they'll have back catalogue PSone and PS2 titles available cheaply online, to offer an alternative to piracy for those kinds of games (I guess PSone piracy may have gone out of vogue a little while ago, though maybe not in some asian parts, but PS2 piracy will prob still be strong for a while to come). It'd also be a little more technically feasible.
 
> "enables users to download games online significantly cheaper than a retail price."

Which drives the profits of retailers down, and possibly out of business over time.

"they'll try to launch PS3 officially in those countries ASAP to assure authorized dealers."

Then they say they care about these guys?
 
Thanks one, the online bit is interesting
Edge said:
> "enables users to download games online significantly cheaper than a retail price."

Which drives the profits of retailers down, and possibly out of business over time.s?
Even though he suggests it, I don't think 7-25GB PS3 games (aka 'most') are what Sony are going to be aiming for...its probably something along the lines of Arcade/Museum and/or PS1/2 titles.
But who knows.
 
Nicked said:
Thanks one, the online bit is interesting

Even though he suggests it, I don't think 7-25GB PS3 games (aka 'most') are what Sony are going to be aiming for...its probably something along the lines of Arcade/Museum and/or PS1/2 titles.
But who knows.

Agreed tt must be XBL-type games, otherwise it would be somewhat contradictory to the marketing of the BR drive being required for this gen games.
 
expletive said:
Agreed tt must be XBL-type games, otherwise it would be somewhat contradictory to the marketing of the BR drive being required for this gen games.
They are not contradictory. BD-ROM has its own merit over HDD. You can't get everything changed and ready overnight. Having more channels/options doesn't hurt. Especially the subject in this interview is the region where packaged media don't sell well and don't arrive in a retail store quickly enough after the release in other regions in the first place. It requires different strategies for different markets.
 
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