It's an interview with Sony Computer Entertainment Asia’s Corporate Executive Managing Director & Senior Vice President of Asia Business & Control Division, Mr. Tetsuhiko Yasuda.
Most of the interview is about the business in Asian countries such as China, Taiwan, India, Singapore, South Korea. Piracy, lower incomes, parallel importers, govermental regulations, taxes, etc.
As for PS3, apparently it enables users to download games online significantly cheaper than a retail price. This way they expect they can combat pirates and used games sellers. Yasuda says, as the 2006 plan of SCE Asia, he wants to construct the infrastructure of PS3 on which software makers can distribute software contents.
He expects the price of PS3 may be a bit high (but not outrageous) for those Asian countries, but will get cheaper down the line when general consumers become interested in. Just like expensive PS and PS2 were still imported and bought by certain people in those countries in their launch days, nothing will be different for PS3 except that they'll try to launch PS3 officially in those countries ASAP to assure authorized dealers.