Oculus's back-end infrastructure = Facebook. When you login to your Oculus Home app for GearVR and Rift to download and update apps, you're running through a Facebook service. Is your issue the always-on service, or the fact that it's related Facebook? Presumably you have other applications on your phone or computer that are granted similar access?
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If you look at some reviews for the Rift you already see people complaining about the inability to perform certain installation/setup functions seamlessly inside the Rift due to additional redistributables needing to be installed (cases where you're forced to remove the HMD to interact with your mouse and monitor.) The Rift is not a monitor and Windows 7/8/10 were not built to accommodate the Rift/VR for everyday tasks, so having the operating system and store front work hand in hand to behave as though it were a unified, user friendly platform requires a lot of deep permissions.
edit:
If you look at some reviews for the Rift you already see people complaining about the inability to perform certain installation/setup functions seamlessly inside the Rift due to additional redistributables needing to be installed (cases where you're forced to remove the HMD to interact with your mouse and monitor.) The Rift is not a monitor and Windows 7/8/10 were not built to accommodate the Rift/VR for everyday tasks, so having the operating system and store front work hand in hand to behave as though it were a unified, user friendly platform requires a lot of deep permissions.
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