The only thing i really dislike about this is that they are trying to sell a peripheral as a platform...
If there's no merit to their business strategy then you'll be in luck because there'll be many startups willing to invest the bare minimum necessary to deliver your peripheral. In fact you're already in luck because you can buy such devices from Razer and a myriad of chinese copycats. Of course the reality is that you don't want a peripheral, but rather a platform that costs like a peripheral (or a peripheral that's supported like a platform). You want something that someone else has to pay for because you're used to purchasing products that ship millions of units rather than 10s of thousands. You want something that's cheap as though it were made from off the shelf parts, but you want the quality level of something that's bespoke. We had $300-350 HMDs made entirely from off the shelf parts for the last 3 years and guess what? They're shoddy and rough around the edges and can't be purchased without a buyer-beware notice.