Heh, well I think this is the most ridiculous name ever created for a game console. Perhaps the worst name conceived for any major electronic device. Exactly what market is this supposed to aim at? It's not hardcore, it's a bit cute I guess, but it's surely not family oriented-sounding. It's easily turned into a sick perversion though, even if unintentionally.
I suppose there could be some subliminal female attraction to the name heh. An English speaker can't use it in a sentence without someone not-in-the-know thinking how ridiculous he is and wondering just wtf he's talking about. What a way to build a new bit of vocab. LOL
Does N think they're going to create some wacky new cultural paradigm? That's just arrogance and pretentiousness, like has been said by others. I can't even think up a way to talk about the thing in a sentence that sounds good. Maybe it's meant to appeal to snobs? Like Mac users? Now that I mention that, the whole campaign feels a bit Apple-ish. Yuck. And pretending it's still called Revolution feels a little corny. And what a sign of quality marketing. Making your customers pretend it's called something else!
There's no way to look at it other than it's a BAD call. Really bad. And IMO not a good sign of the state of whoever's running the show over at N.
Obviously it will sell, but this name isn't going to build any good mindshare. I can't imagine by any stretch of my imagination that this is going to improve sales of the machine.
This sucker better have some wicked games with some serious gameplay innovation, cuz it has NOTHING else.