L. Scofield
Veteran
You're talking about usability of their tools rather of actual graphical accomplishments. Characters certainly use normal maps well, but in many regards its technically inferior to PDZ. For example, the high res look of the textures in GeoW comes from detail maps instead of actual high res textures. There's no POM (if there is, its negligible), HDR is awful, only camera based motion blur...Ummm no.
"Hadn't any better tech" I might give you, this is harder to argue; but Gears was in a whole new visual league by itself; they practically invented the gray-and-gritty-and-detailed artistic look; they were one of the first games to really make normal maps count; they had some fantastic texture unwrapping work allowing them to fit much more detail on the screen than anyone else. The tech that the Gears _artist_ had at their disposal at that time was miles ahead of any other art toolchain, and this showed.