In my tiny mind there are quite a few benefits for tilers, in simple terms :
Architecture means that only a fraction of the bandwidth is needed. Something which would require 8gb/s on an IMR may well only need under 1Gb/s on a tiler.
This means that expensive memory isn't needed therefore Tilers can be much cheaper than everyone else.
Tilers have virtually zero overdraw. Where an IMR may render at least 3 times the polys/texels actually on the scene a tiler will only render what's there. This means a relatively low fillrate can comptete with a much higher theoretical fill rate on an IMR. Also the Peak fillrate of a tiler is almost always reached e.g Kyro II theoretical fillrate of 350 mpixels/s, in 3d mark test it gets 340+ sustained.
Certain features can be implemented on tilers for virtually no performance hit. Things like 32 bit and higer colour depth, Free AA and 8+ sample multitexturing can all be implemented for a negligble performance drop.