How this will all work in a game, unfortunately, is still a mystery. We've seen the PS3's version of the in-game menu (which is a condensed version of the standard menu with most features turned off but with the Friends feature very prominently placed), but the current 1.01 version of PS3 shown at this event instead popped up with a less useful menu when you hold down the big PlayStation button that just let you turn off the PS3, disconnect the controller, or quit the game. No blade, no Friends List, no backgrounded download progress updates ... we're assuming this was either the state of the early PS3 test units or else a factor of the PS3s here not being online, but this in-game menu will be critical to PS3's purposes.