To do our part, we thought very differently about our approach when in designing the product. We knew we had to tap into a lot more markets, we knew we had to tit into a broader range of lifestyles.
So what we did is we created a number of scenarios, scenarios that informed our decisions and shaped our direction every step of the way.
Out of the gate we knew we had to create an amazing product that would blow the roof off gaming for our core audience; people like this guy: Striker. He's our hard core gamer, the lifeblood of the industry today, the guy that stands in line for 24 hours to get his hands on the next hot release first. He's a fast-twitch gamer who'll play for hours to master every level and every move before he mixes it up online with the best of the best.
Well, last generation we opened a whole new set of experiences and a universe for gamers like Striker. Xbox Live is going to expand the boundaries even further by making it easier for folks like Striker to find other competitive players with to battle online.
And hardcore gamers are going to love seeing the new features like Spectator Mode and Tournaments really coming to life in Xbox 360.
There's no doubt in my mind Xbox 360 is going to thrill the hard core gamers that live and breathe video games. But that's not going to get us to a billion. Not every one is driven by the need to crush their opponent on the field of battle. So we've also built in experiences for the casual gamers and the non-gamers of our world.
Let's talk about VelocityGirl. We all know someone like her. She might pick up a controller every once in a while over at a friend's house but really gaming is not a central part of her existence.
It's an important question that we've struggled with in this industry for the last 20 years; how do we get the VelocityGirls of the world reconnected to our industry and back into the games.
With Xbox 360 we have an answer. She's going to rejoin us because we're delivering a fresh set of services designed to nurture community and to broaden game play. To expand the market, we're going to deliver more casual game experiences on-demand through the Xbox Live Arcade. Whether retro, puzzle or just plain-old time killing games like solitaire, we're going to have an amazing assortment of games available.
So whether you want to stare down your brother on a Texas Hold 'em match or gang up with 3 buddies from college and play a little Gauntlet, Live Arcade is just going to be a press away.
We've got something else in mind. We call it the Xbox Live Marketplace. The Marketplace is going to introduce gamers to the entertainment through trailers and demos that are going to drive them to the store to pick up the latest titles. It's going to deepen the gamer engagement with games that they already play and already love with episodic content. They'll see new maps, new levels, new weapons, new cars and much, much more.
But maybe most exciting, the Marketplace is going to be a way to get VelocityGirl reengaged with our market and reengaged with games. Because on the Marketplace, she's going to be an active member of the community, the community of people that play games like Tony Hawk.
Now, she might never pick up a controller, never take a run in the halfpipe but she'll be able to design and sell stickers, shirts, boards, sound tracks and even design her own skate park for those hardcore gamers like Striker.
We're also going to provide VelocityGirl with great experiences around the games, experiences that extend the very idea of entertainment, like the ability to watch favorite bands perform on Xbox Live or premiere a new song.
We'll also transform the way that she communicates. Last generation, we led the way with voice chat over Xbox Live. This generation, we're going to break new ground again, this time with video chat that's going to let people see and hear each other at the same time, whether they're playing games, sharing music or watching photos.
Velocity Girl is going to love Xbox 360.