If you TV doesn't support 720p, then it's not HD-Ready, right?
I'm surprised such sets even exist, but in US, where the "HD" sets have been around longer I think there might be some TV's that really are not up to the HD standard any more.
In EU, I think the amount of such displays is virtually zero.
If indeed ther PS3 doesn't scale up or down, it's possible there'll be a firmware update later. That doesn't help you at all though, or others with such displays, so in your case either don't buy a PS3, buy a Wii or xb360 instead, or a new TV.
I'm surprised such sets even exist, but in US, where the "HD" sets have been around longer I think there might be some TV's that really are not up to the HD standard any more.
In EU, I think the amount of such displays is virtually zero.
If indeed ther PS3 doesn't scale up or down, it's possible there'll be a firmware update later. That doesn't help you at all though, or others with such displays, so in your case either don't buy a PS3, buy a Wii or xb360 instead, or a new TV.