Don't confuse developers and publishers. Developers probably want the latest and greatest hardware at all times where as publishers want a just want a massive single spec install base that makes it economically feasible to develop for.
You must give customers what they want, this is true whether you are a dev or a publisher. (simplified version)
Cutomers want better games (moar pixels, moar frame rate, moar whatever) and it's not like publisher can say "No sorry we can't right now, please be kind and wait 5 years".
If fixed hardware every 5years is not the best way to give the customers/players the quality they deiste then it will be abandoned.
P.S.
Providing customers a sustainable "service/product" is not the goal, the goal is to never make a product/service be good for too long!
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