101 marketing lesson:Had existed a top 10 Personality list of 2016, Phil Spencer would be the number 1 for me. He is an example of how things are well done, pure talent, made very important decisions, very very difficult ones. And all of them the right decisions. He resurrected a totally putrid corpse and transformed it into a swan.
He has class, if he feels like he has to congratulate Sony or Naughty Dog, or Nintendo for the NES MINI or the Switch, he does that.
Xbox has gained status thanks to him. With him leading, with him in charge of the Xbox project, an user can be sure that the new console is going to be worth it. Because of the simple fact that the captain, the true artificer, the thinking head behind all that project is Phil Spencer.
He is a reliable person. Why? Because all the decisions he made, he made them well.
An example, decisions wise. The great great personality of this year 2016. And I would say it's worthy of studying. I mean it's worthy of studying in the university what Phil Spencer has done.
"Spend a good chunk of money in price cuts or temporary deals and give the consumers what they want"