AzBat said:
Who says their marketing to your demographic? Name me the most played game of all time?
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It's Solitaire for Windows.
Okay, I disagree a lot with you on this!
Firstly I don't think there any money to be made from casual gamers, as opposed to it being a lucrative market. People play Solitaire because they have a spare minute and it's available and quick. They don't pay for it and I don't believe people would pay for it. If it weren;t free, it wouldn't be the most played game. These casual gamers are people that do other activities and don't care for gaming, so you'll be hard pushed to make any money out of them. eg. My sister got a GB Color, played it for about a week, and then it gathered dust. She then got a GBA, played a couple of games, and it gathers dust. She prefers to go out clubbing etc. so gaming just isn't her thing, and that's not likely to change.
Secondly, I don't think you can write games/create a system to appeal to the casual gamers. This is a false Golden Fleece for Nintendo. Look at DS. How many people with a DS weren;t first GB owners? How many grannies and 50 year old accountants are buzzing around with DS's? I don't think there's any figures on that, but as the sales rate is the same as GBA, one can only assume it's the same people, and certainly not more people attracted to this new gaming style Nintendo are offering.
If simple games were to appeal to casual gamers, why didn't the whole world play Spectrum and BBC games? They were simple! There's millions of phone-games, web-games and Cable TV box games out there, but I don't know of any public hits in the same way as maybe the Sims. If it's not already freely available on the click of a button like Solitaire (a training tool, and never intended as a game for the masses, plus only a computer representation of a past-time people have used for centuries!) the casual gamer will never even consider looking for a computer game to fill their time : they're just not that interested in games!
Do you honestly believe the sort of people that only play Solitaire would be interested in shelling out $30-40 a month for similarly simple games on a gaming service? It'd be cheaper to subscribe to cable and play their games, plus get umpteen hundred TV channels. Or just scour the web for free Java games.
Maybe it will be possible someday to create a gaming style that appeals to everyone in the same way films do. EyeToy came close in being a game even my MOTHER played and enjoyed! though it tires quickly. Until then gaming is a hobby that will appeal to only a portion of people same as any other hobby. You will no more be able to sell a console to a casual gamer that plays a game once a year at a friend's house than you will be able to sell a horse to someone who rides one once a year at a holiday resort!