So I decided to bite the bullet and stump up for a GTX 1070. I had originally toyed with the idea of getting a 1080 but thanks to Brexit and the resulting drop in the value of Sterling, the prices of the 1080's are currently going up rather than down. I was able to find a 1070 reference for £380 which is roughly £200 cheaper than I could find an equivalent 1080 but I decided to pay a little extra for an OC version at £400 with 1784mhz boost.
It was a close toss up between that and the 980Ti Strix DC3 but in the end the lower power draw/noise, extra memory and promise of higher VR performance (even though standard performance may be slightly lower on the 1070) won out.
As long as it keeps me comfortably at the top end of 2d and VR gaming for a couple of years and at least slightly ahead of the next generation of consoles then I'm happy.
It was a close toss up between that and the 980Ti Strix DC3 but in the end the lower power draw/noise, extra memory and promise of higher VR performance (even though standard performance may be slightly lower on the 1070) won out.
As long as it keeps me comfortably at the top end of 2d and VR gaming for a couple of years and at least slightly ahead of the next generation of consoles then I'm happy.