NVIDIA Kepler speculation thread

If it's drawing with the 7870 on TT it's struggling to beat the 7850 everywhere else except Hardware Canucks and Anandtech.

Hardware canucks benches (and editorial for sure!) do seem Nvidia biased (not sure why, IE, some games where AMD wins everywhere else they lose on Canucks for no apparant reason) but Anand? I love Anand reviews and think they're about the least biased site (in any direction) out there (though I have detected a little pro Nvidia bias lately in their review conclusions, it's nothing like most sites). They also start off with Metro and Crysis two tough, mem bandwidth hungry games that favor SI.

They just rehash old results for Radeons, so unless their bias is much stronger than I thought, they probably do the same for Geforce cards. The 660Ti/660 would certainly look better compared to the 670/680 in that case.

Yes, most likely they are just too lazy to bench anything but the current card they are reviewing. I actually suspect a lot of sites do this, most 2nd tier ones probably, especially when you see a review with 10+ cards benched, it's doubtful to me they are actually benching all those every time.
 
If it's drawing with the 7870 on TT it's struggling to beat the 7850 everywhere else except Hardware Canucks and Anandtech.
No it should still be enough to beat the 7850 on average. Remember the difference between 7850 and 7870 is quite large (over 20% on average, twice that of the difference between 7870 and regular 7950). The bias should only account for 10% or so :).
Too bad though it looks like they won't make the card I think would make a lot of sense for the die-harvest part: a 1.5GB 4SMX GK106. That could be priced to undercut the 7850 2GB.
 
this is funny, after so much common wisdom about how 960 SP is crap, it gets out and it's basically a Pitcairn.

the review is stupid sure, giving us those incredible framerates (for all boards) on high settings and high resolution.. and then revealing AA and even AF were out (unclear, because some games put AF 8x or 16x as part of their high settings I hope)

this then gives a 10% lead for 7870, but not for all games (some are left out as an exercise for the reader, the author could explain why but the margin is not big enough)

I'm still pleased by the number :). really, all cards are amazingly well matched.
do you people think there nvidia picks their clocks accordingly? :p (perhaps cynically, after winning the flagship mindshare)

the author is wrong right at the beginning of the article, too. there are two nvidia models left to launch, not just the GTX 650. we expect GTX 650 (full blown gk104 card) and GTK 650 ti (crippled gk106).

I know midrange cards are boring to some (those are midrange) but there's actually a market for them. one expected crippled gk106 card is even still 192bit gddr5. 128bit model is perhaps OEM or SE variant. either is tons better than the crappy 550 ti.

a sub-75W card future proofed with 2GB, that beats a 7770 and runs Source and Blizzard games at 2560x1440 if you want to, that could be a salivating proposition if it's marketed. there are many "family gamers" who do upgrade their piece of crap but powerful PC with a graphics card. some of them are stuck with their 1440x900 until it dies anyway.
 
I doubt it will beat a 7870 by 10% when in a few reviews the 660 Ti loses to 7870...

I hope it continues to push 7870/50 prices down though.
 
Why a company that has a better product than competitor cuts its price? Because that product isn't better (in term of performance most of all, speaking about vgas) than the one of competitor
 
Why a company that has a better product than competitor cuts its price? Because that product isn't better (in term of performance most of all, speaking about vgas) than the one of competitor

Performance isn't the only factor affecting pricing
 
Why a company that has a better product than competitor cuts its price?
Because it may result in higher total revenue? Because the better product may be perceived as not better by the consumers? Because an otherwise similar product of one vendor don't quite have the same cachet as the other? Because one product looks better than the other? Because consumers are simply not familiar enough with your brand? Because some classes of consumers want to pay exorbitant prices for inferior products just to show to others that they can? Because consumers trust your brand more?

There are tons of reasons and a million examples for pretty much all products in existence that you manage to miss. GPUs are no different.
 
Because it may result in higher total revenue? Because the better product may be perceived as not better by the consumers? Because an otherwise similar product of one vendor don't quite have the same cachet as the other? Because one product looks better than the other? Because consumers are simply not familiar enough with your brand? Because some classes of consumers want to pay exorbitant prices for inferior products just to show to others that they can? Because consumers trust your brand more?

There are tons of reasons and a million examples for pretty much all products in existence that you manage to miss. GPUs are no different.

we are not talking about generic marketing rules, we are talking about products made for a specific segment of consumers, often aware of specs of the vga they are buying...the only good reason by me is maintain/increase market share
 
we are not talking about generic marketing rules, we are talking about products made for a specific segment of consumers, often aware of specs of the vga they are buying...the only good reason by me is maintain/increase market share
In the case of GPUs?
Nvidia has stronger brand than AMD.
Speculative: Nvidia GTX690 will look better than AMD 7990. ;)
Nvidia Kepler GPUs have the reputation of being faster for the same segment (even if not always the case.)
(And that's not taking into account technical factors where Nvidia is actually better.)

A famous person once said that you don't build a brand by lowering prices, but the reality is that GPU performance by itself is not sufficient for AMD to sell the same volume.
 
Considering how many people across gaming forums list their new PC's with 560 Ti's, it's pretty obvious that the average gpu buyer doesn't have a clue.
 
Another aspect is that it's difficult to erode market share, because people tend to choose a brand they trust. If at a certain point in time two companies release good products, and company A has 90% market share and company B has 10%, there's no reason it shouldn't stay that way. To gain market share, company B not only has to persuade you that their product is better, they have to convince you that it's worth abandoning your heretofore positive experience with company A.

Beyond3ders tend to downplay that personal experience angle because we're chatting about the players in the industry all the time, but it's very significant. For a lot of people switching to the other side would be like you or I buying an off-brand PSU. And then imagine the PSU has better specs and it's somewhat cheaper.
 
Let me see...why when Amd launched 4870 Nvidia cuts immediately gtx280's price? The brand Nvidia wasn't strong enough? :D
 
Let me see...why when Amd launched 4870 Nvidia cuts immediately gtx280's price? The brand Nvidia wasn't strong enough? :D
Exactly.

A stronger brand can command a higher price. Say 10-20%? In the case of 4870 vs. GTX280, the price difference was WAY higher than that.

(I love the way you phrased this as a gotcha!)
 
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