I haven't caught up on all of the reviews, but I've watched the Digital Foundry one. Good content, but Rich keeps saying (roughly) things like "value should increase the further you go down the gpu stack." Should it? If I were a company and I wanted to upsell, I'd have value increase in the opposite direction. I think the crypto market basically broke gpu pricing. It's the first time we really saw what people were willing to pay. Gamers were buying second hand gpus at scalper prices, because they wanted an upgrade and it's all they could find. Competitor pricing might put pressure on nvidia to reduce the price of the 4080, but that assumes the competitor products remain in stock and highly available, and people are willing to switch brands. Very curious to see how this plays out, but I wouldn't be shocked if Nvidia can sell every single 4080 they can produce. It does have a very large performance upgrade for people using 20 series, or even 3090s. I can't pay that much for a gpu, but there are clearly a lot of people that will, and a lot of Nvidia customers that upgrade every one to two gpu generations.