Quote from [H]OCP's Visiontek 9800Pro review:
We have spent time with NVIDIA discussing this image quality issue in-depth in the past week. They have explained to us that "Application" mode in the current driver initializes some "debugging" tools that cause the NVIDIA GPU to operate under stress due to the other behind-the-scenes operations it is doing. This of course would suggest that the benchmark scores using NVIDIA's Application mode is returning benchmark scores that are not "on the level" and possibly misrepresenting the card's true abilities. On the other hand, we have found it impossible to truly "match" ATI's base Quality image quality any other way. It is our wish that NVIDIA would step up to the plate and deliver image quality easily comparable to ATI's as we think that ATI is now currently setting the IQ watermark in the industry as it pertains to desktop gaming cards.