Embarrassing that despite going against a sub-200 USD PS4, they still managed to have a record Nov. and still came that close to PS4?
More than any time of the year end of November is dominated by deal seeking consumers. IE - more than any time of the year, price is key to winning sales.
Despite that they were able to do extremely well with a 500 USD XBO-X as their primary advertising point.
Also, considering how badly they were losing to PS4 the past few months (it was really bad for XBO), it's remarkable that they were able to keep things that close despite Sony offering the PS4 at a very attractive price point.
XBO was never going to win the month for them. XBO-X might have been able to push them over, but only if Sony didn't offer an attractive price for the PS4 during BF/CM. And that was never going to happen.
Regards,
SB