Execution wasn't bad on that ad. The intro and style were plausible. It fell apart in the middle and end from lacking content and Sony polish. Like the concept render - wouldn't mind a PS4 like that. As long as the glowing trim could be switched off. I hate pointless lights on CE devices. It's just light pollution distracting from the screen which is the only thing we're actually interested in. I've been known to stick tape over LEDs and displays...