During the Citi 2011 Tech Conference on Wednesday, September 7, Electronic Arts CFO Eric Brown announced that Battlefield 3 pre-orders have hit around the 1.25 million mark, and are tracking ahead of previous Battlefield games.
“To date we have about 1.25 million preorders on Battlefield 3, so it’s still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to preorders in the same number of weeks till launch,” he said during the conference, which was listened to by Gamasutra. “So it’s doing very well.”
For comparison and reference, Bad Company 2 moved 5 million units as of May 2011 across all formats. The firm also plans on spending oodles on marketing, and has plenty set aside for its budget.
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