It’s all in preparation for 2020. Building the base takes time. A couple more moves combined with some large Titles releasing that streamers like to watch and people will move over to watch them.
If MS succeeds in making mixer a direct portal to streaming the game or queuing to play with your streamer or choice;yea these pay offs will work.
you also need to account that it’s not always raw viewer count that they want. MS is looking specifically to buy their audience. Ninja caters to a younger crowd; that’s where he is well known. Shroud to a slightly older crowd.
both of them will be necessary for when halo launches next year.
The problem is that so far, nothing has changed. There's even a joke going around on Twitch that MS buying streamers means that Mixer acquiring streamers is the Twitch retirement fund.
Like I mentioned we'll have to see if Shroud will have any more impact than Ninja did. People that were watching viewership numbers noticed that viewership on Mixer actually dropped slightly after Ninja's acquisition, so I'm interested to see if Shroud's acquisition has different results. People are wondering if Shroud will continue to stream as much as he did on Twitch or whether he'll stream less now that he's on Mixer like Ninja did.
Also, King GoThalion just announced he was acquired by Mixer. But again, speculation is that it might just be a retirement move by him as he's an older streamer with 3 children. So, again will have to see if he still streams with the same frequency as he did on Twitch and whether he can maintain viewership.
King GoThanlion has the potential to be the more influential acquisition since he's also a co-Founder of GuardianCon (originally just a Destiny fan convention, but is growing to be more than that).
People are rightly skeptical about the 2 moves considering how the Ninja acquisition worked out.
That said, many Twitch streamers actually hope that this makes Mixer more competitive with Twitch. Competition would lead to the Twitch platform becoming better and perhaps to better compensation for streamers on Twitch.
Regards,
SB