Definitely could be the case. I imagine it was a quick 2 paragraph from the engineers of what Hololens is capable of and they probably went several years into the future with that one.I didn't know the Superball was just around the corner so appreciate the marketing perspective a little more.
That said, I imagine MS just palmed the idea off on a marketing firm and they ran with it without consideration for the realities.
Ps: it's Super Bowl, Superball I imagine is some sort of Lottery lol. I don't hold it against you though I don't care for the sport either! I've Certainly watched more World and Euro Cup than I have ever watched NFL.