Kutaragi's big plan (Why the PS3 could be priced under $399)

[Joe DeFuria]

No you are wrong. Sony could launch with one SKU if they like, but a 2 SKU approach probably is a better choice though.

2 SKUs could work if they do it more like MS....that is, the hardware is identical, and the two SKUs are actually nothing more than a pre-packed bundle. )The "core" 360 hardware is no different than the premium.)

If Sony tries to do something like offer different actual hardware (different ports or number of ports)...even just different colors... it becomes much more risky. (Inventory / allocation management becomes much more difficult).

 

[mckmas8808]

As for psp pricing , it will directly be affected by ps3 price . Many people who would have bought a 200 or 250$ psp next year will skip it for a 300$ ps3 .

Fewer will skip it for a 400$ ps3

This I actually can see happening. Wow me and jvd agree on somthing.

 

[PC-Engine]

No you are wrong. Sony could launch with one SKU if they like, but a 2 SKU approach probably is a better choice though.

Uh..how am I wrong? If SONY launches with only 1 SKU they'll have to stick to one price and they will not change the price within the first 6 months.

 

[mckmas8808]

Uh..how am I wrong? If SONY launches with only 1 SKU they'll have to stick to one price and they will not change the price within the first 6 months.

This quote I 100% agree with. It's when you said Sony has to release 2 SKU's to get around this price issue.

 

[Joe DeFuria]

This quote I 100% agree with. It's when you said Sony has to release 2 SKU's to get around this price issue.

If Sony wants to compete with the 360 core unit on price, then Sony will have to, IMO, release 2 SKUs.

 

[drpepper]

If Sony wants to compete with the 360 core unit on price, then Sony will have to, IMO, release 2 SKUs.

Or they can just release 1 console at the 300-350$ price point.

 

[London Geezer]

If Sony wants to compete with the 360 core unit on price, then Sony will have to, IMO, release 2 SKUs.

Why? They said from the beginning they won't have a standard HDD - unlike MS who changed their minds at the last moment. I think they will just release a PS3 without one, and maybe do bundles with the hard drive, but Sony said they don't agree with multiple SKUs at launch (last time i checked, obviously they can change their mind anytime).

With that in mind, there will be one PS3 SKU - the one we all saw without the HDD - and the HDD will be made available at launch. If you want it, buy it, if not, just stick to the standard PS3 box.

There's still a few months to get there though so it can all change...

 

[Joe DeFuria]

Why?

Because in my estimation, the market perceives the $400 Premium Xbox as "the real console", and that is the price target that Sony will expect to be able to compete with. Not the "watered down" core version.

They said from the beginning they won't have a standard HDD - unlike MS who changed their minds at the last moment.

Again, don't think about cost when you think about launch price.

I think they will just release a PS3 without one, and maybe do bundles with the hard drive....

"Bundle with a hard drive" (if it's an official Sony bundle) is effectively a second SKU.

With that in mind, there will be one PS3 SKU - the one we all saw without the HDD - and the HDD will be made available at launch. If you want it, buy it, if not, just stick to the standard PS3 box....

Sony is not positioning the PS3 hard drive (so far, at least) as "required for the best experience." MS does. For this reason, I'm not even sure if a hard drive will be available at launch of PS3....let alone there be a second SKU for it.

Let me make myself clear. I tend to agree that there will be only 1 SKU for PS3 at launch. That SKU will be price competitive with the 360 Premium version...not the core version.

 

[London Geezer]

Let me make myself clear. I tend to agree that there will be only 1 SKU for PS3 at launch. That SKU will be price competitive with the 360 Premium version...not the core version.

Yes i agree.

What i meant is that Sony never said there would be a standard HDD with PS3 so they don't need to "keep their word" and release "something with a HDD". Their only SKU (without a HDD) will be priced to compete with the Premium X360.

 

[mckmas8808]

Let me make myself clear. I tend to agree that there will be only 1 SKU for PS3 at launch. That SKU will be price competitive with the 360 Premium version...not the core version.

Let me say for the record that I also agree with this statement.

 

[Npl]

1) What does the acronym SKU stand for ?
2) Wheres the differencing Point between Bundle & SKU?
AFAIK Core XBox360 & installed seperate bought HD (& plus all the other premium-stuff) equals exactly XBox360 Premium & additional money spent

I mean Sony could just ship plain PS2s and plain Harddisks. Then decide afterwards the Retailers should give Rabatt if sold together, why is there a need to put everything in a Box right from the start?
Much more convienent than choosing 1 solution and having to stick with it.

IMHO, they just shouldnt sell 'PS3'-Harddrives at all, instead allow casual ones to be installed ( of course picking a few and call them PS3-compatible ).
Either that or atleast make a 'propietary' one easy enough to install, so they can warrant selling them seperately - no point in creating a 'SKU'

 

[Deepak]

1) What does the acronym SKU stand for ?

Standard Kit Unit?

 

[DigitalSoul]

Standard Kit Unit?

Stock Keeping Unit....

 

[London Geezer]

Or in other words "the box you take home when you buy a new console and everything inside". But i guess they couldn't give it the acronym TBYTHWYBANCAEI so SKU is fine.

 

[jvd]

This I actually can see happening. Wow me and jvd agree on somthing.

well its not hard to agree on common sense


Anyway that is why i believe sony will be launching the ps3 at the 400$ mark .

That way it doesn't move in on the psp . At the start there shouldn't be a problem as demand will exceed supply and people will buy 400$ consoles (as we see from xbox 360)

 

[mckmas8808]

Anyway that is why i believe sony will be launching the ps3 at the 400$ mark .

That way it doesn't move in on the psp . At the start there shouldn't be a problem as demand will exceed supply and people will buy 400$ consoles (as we see from xbox 360)

Lets be honest here jvd you really really don't like Sony.

But that's the best statement that I've heard from somebody that doesn't like Sony to much. I agree 100%. It only seems smart to me on Sony's behave.

Well unless Sony drops the price of the PSP to $199 then jvd's theory might go up in flames.

 

[jvd]

Lets be honest here jvd you really really don't like Sony.

But that's the best statement that I've heard from somebody that doesn't like Sony to much. I agree 100%. It only seems smart to me on Sony's behave.

Well unless Sony drops the price of the PSP to $199 then jvd's theory might go up in flames.

I don't like sony , but that doesn't get in the way of my common sense .

There is no reason the market leader will not charge a premium on thier new system. Even if for a second we say the premium xbox 360 and the ps3 cost the same to make. I don't see sony pricing it at 300$ just to stick it to ms when really they have no reason to do that .

Psp could hit 200$ . But there are 2 psps . Which if the normal edition in the states drops to 200$ , they still have a 250$ unit and who knows they may put out another 300$ with a 2 gig memory stick .

However i still don't see the ps3 with in a 100$ of the normal psp package . The prices are just way to close .